How to Analyze Facebook Ads (the right way)

Informative, thanks

Thank you so much for this valuable video !!!

Hi! Are you taking new clients?

why speak too fast ????????

love it

the journey is usually the part you remember anyways

Free ''juice'' like that,good lead magnets

The way to look is to start from cost per purchase as a benchmark and if it's higher than the benchmark you start looking at the other metrics.


CTR is what you can control, CPC is a factor of CTR. If CTR is good cpc will be low!

CPM depends on industry!

what kind of values are you seeing for these metrics for a new account? broad audience + $50 budget limit by FB

KPIs only tell half the story lol

Hi Ms.Dara, I want to ask. How do you analyze image / graphic type of creatives? Because those type of creative is different from videos. Thankyou

Thank you so much for this! Learning so much from you!!

Hey Dara! We're huge fans of yours and really love the content you've been putting out. It's been super helpful for our small (but growing) agency. Thanks U! 🙏🔥

I started 6 months ago doing things totally opposite to you - after that my results nearly doubled (2xROAS).Good luck

Brilliant video. Immensely valuable information, I should rather say intelligence. I have taken a lot away from this Data. Thank you

Gold✨Would like to hear about how to calculte CAC for DTC brands! How do we calculate breakeven ROAS?

Hi Dara, thank you so much for all the free info you are giving us. In my case I dont get that much comments to know if its working or not.

Great video. I admit I have optimized for CPC/CTR in the past. Your take on this changes my decision making on ads

But you could have an ad with a high amount of spending with low frequency (top of funnel ad) and low conversions. From the dashboard, it might look like a bad ad because the cost per purchase is so high, but this ad could push the other ones in the funnel to lower the blended CPA. What are your thought about this?

Your content has not only changed the way I look at running Facebook ads, but marketing as a whole. I feel sorry for anyone in the paid social space that hasn't found your channel yet.

When is your course launching?

Dara is the 🐐 Thanks for this explanation!

Pure gold. Thanks for not gatekeeping.

excellent excellent video.

Great insight as always!

Hello Dara, amazing video as always!
With the inspect tool missing, how do you get insights on audience saturation, first impression rate and frequency over time ?

Great video. I would love to see how you optimize ads in real time. 🙌

Hi Dara, I very rarely comment much but I just want to say thanks for all the time and effort you put into these videos. A literal goldmine!
I have a UGC video which is doing quite poorly, any chance i could send it to your email for feedback

Hi Dara, love your content. Just wanted to ask, do you think the influencer style videos / content ideas you talk about work outside of Ecommerce? Say for B2B or a B2C business that doesn't sell directly from the website? Could you maybe please do a 10-20min vid on content that works for B2B Meta and or LinkedIn ads? Thanks! Keep doing what you're doing, because it's fantastic.

Hi Dara, your videos are always very interesting.

For a brand that wants to promote multiple different products (for example food products and supplements), how do you structure the account?

A campaign for each product?

And do you always leave a testing campaign aside?

Hey Dara,
thank you for your video.
Is it true that FB ad campaigns with little budget need at least 3 days for having a good performance?

As always Dara, you provide useful content, thank u so much

Great video once again Dara
Can you create Hook Rate / Hold Rate custom metrics in TikTok ads manager? I am more of a Meta media buyer and could not find it in TT 😅

Hello Dara, how do you analyze FB creatives at the ad text, description & headline level?

I created an ad and put multiple copy variations into it, but I can't see any way for me to dig deeper into this data and find out which copy variant is the winner.

Should I of created seperate ads for each copy variant instead of put all into one, please help 🥲

Loved the video. Thank you.

Your amazing . I love this video very good explain.❤❤❤

Love this video Dara!

I am waiting for this video!