BEST Facebook Ad Objectives for BETTER results in 2024

Hey Ben, which capaign is best for a cleaning business? I'm in Australia and running a leads campaign, and I will get multiple leads a day even on a $10 budget, but they all don't go anywhere, or perhaps 3/15 leads do. My average job is about $250-$350 (sole trader) and I would like to be doing 10 jobs a week. I think the issue is that my lead forms are just for contact info and don't "qualify" the leads, but I don't know how to qualify them? Help?

I don't know if anyone else has this option, but under the 'sales' Ad Objective, I have 'Use a catalog' button which when I have on, removes the Pixel and Conversion from the Ad Set page, but when it's off, it has the option for them. Am I meant to set up a pixel or not? Considering the 'use a catalog' button removes this function? :)

You say, link in the description below, but there is never a link to that specific video 😞

Hi Ben. Can you please explain the difference between engagement objective optimized for conversion and conversion objective? Which objective should you use for my Spotify landing page, which also includes my merch store? I need followers and some sales. Since I'm promoting music, I need engagement, but with conversion ads, I'm not getting much engagement from people who will likely love my music

Hi Ben, I own a dog waste management business, or Poop Scoop company. would you have the ability to help? I do not know the proper campaign objective to use.

Hi, Ben, i have following for long and watching your videos. I created my Facebook page 2 years ago without posting anything but now that I am ready, could you advise me on how to get more traffic? My niche is based on jewelry, clothing and apparel

Hi Ben i have a question: I accidentally deleted my good performing Campaign, and created it again but now i cant see any data. I wanted to to da AD+ Campaign with the same Pixel cause i got Many Checkouts and ATC. Since i deleted the testing Campaign and created it again i am afraid now, that my AD+ Campaign will not perform as i expected. Do you know if this has a effect on the AD+ or not cause its the same Pixel and the Data is mainly on the pixel. PLEASE HELP!!!!!

very good impressive videos, l love your content, sir.

How about real estate campaign, because They would not buy it or convert directly, should i do traffic or sales? Thank you Ben

These videos have been super helpful. I've started taking over the social media for my parents family business and this really helped me get started. Struggling a bit with figuring out the best strategy, lead generation seems to be the right one but I don't feel like I'm getting results.

Hey thanks for the video. I have been using engagement for sale

I´m using a egagement campaign to send customers to a psychotherapist so they make an apointment with her. What do you think? Should i change my objective to sales? It has to be whatsapp since it is the only way for her to interact with her customers.

Hi Ben. Great content. Thank you for your time and effort put into this.
I am about to launch my website, but want to use a giveaway in order to get as much followers as possible before the launch. What type of objective should I use?

Thanks ❤

Hi and thanks! What objective would I use to get people to play my song on Spotify?

Hi Ben, great video as always! I have been following you for awhile now and thanks to you my company had an increase in sales in the last 2 months.
Quick question: all of my products are digital downloads priced at USD$22.
Should my sale campaign send them to a brand intro page or straight to the product/collection page? I tried to test but had mixed results... thanks in advance!

Hello, thanks for video, however I wouldn’t agree that traffic is only working in these two options which you mentioned. What we do if we want ppl to click on our ad of job posting and apply via website. Shall we use leads instead of traffic still?

Hi can you please make a video on a campaign using whatsapp business?

great information and very informative. Would you suggest doing a Lead Campaign to get people to register for a Free Challenge?

If i want to promote a video to retarget users who have watched it for a specific duration, what objective should i use to get the most views on a low budget?

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Hi Ben, great video as always. I am learning so much from your content, thank you very much! Can you also share your thoughts on Advantage+ shopping campaign is it good or bad?

Hey Ben - how would you apply this to restaurants? Offline attribution is so tricky, would you broadly recommend it happen via opentable/resy (if that's even possible) or just have the restaurant focus on campaigns that build up their social media / do brand awareness, etc?

I need help from anyone!!! I have a problem, could you help me? I have a client who runs a company for installing windows, doors, and mainly carpentry products. When I was creating an advertisement for him, he asked me to have people contact him directly because he doesn't have time to reach out to them. So, I set up engagement and connected WhatsApp. Currently, there are no results after 2 days, and the CPM is €4.53 with 1000 impressions. I'm not sure if that's too bad. It's the German market, just so you know. If you have any advice on where to correct mistakes and what to change, please respond to this message.

Awesome Content Ben. Quick question : Would a SAAS free trial use lead or sales as an objective? (Where the SAAS app sends emails during a 14 day drip period to try and close the sale)

when we do awareness

Thanks for your content.

What about campaign that brings people into a free video course but the ultimate goal is to bring those leads to a sale?

I have a an email optin form with a free giveaway and a thank you page where the visitors can click to get to a paid offer. The end goal would be making sales but what would you choose between Leads or Sales?

Brilliant! On the other hand Meta recommends traffic objective for limited time offer like weekly or daily deals for example. What would you recommend in this case?

Question : I want to run a campaign for an event but we aren't selling tickets, it's for free. What we want is that more people should know about the event and attend it. In this scenario what campaign objective I should select?

Amazing content as always ben I have question can I use 3 campaigns first leads on instant form and second engagement and the extention on messaging apps the other traffic on Instagram account the goals is to take the maximum number from leads and contacts it these campaigns make any overlap because I will target in them the same audience ??what do think about that ben

Hey Ben, you missed ar 5.55 missed WhatsApp leads / messaging option as engagement. Even facebook itself encouraging people to use to get more leads through whatsapp. What do you think of it for generating quality leads compared to forms?

I feel like WhatsApp is a Hybrid between leads and engagement. Do you think using instant form than whatsapp conversations get higher quality leads?

Question: I run a Online PT service and run ads through engagement. And I specifically target people who are in a “great career” and are slammed with work so much they feel they can’t get in shape.

Anyways, I been split testing them for sales and engagement and I’ve gotten higher quality leads through engagements(Professors, executive directors, high end real estate business owners, executives for companies) while the sales one barely get any traction.

I usually use engagement to click to my messenger where I nurture them through messenger to a call for a sale.

Do you know what going on if your video is correct? Should I keep going? Should I double down on the sales ad(the image and copy are identical for both objective s) even though it’s not even getting me as many leads?

your videos are of quality content keep it up.