Understanding Customer Acquisition Cost (CAC) and LTV:CAC Ratio

As an investor, it's crucial not just to grasp the basic tenets of revenue and profit margins, but also to understand the deeper, more nuanced metrics that drive business success. Two such critical metrics that should be on every shrewd investor's radar are the Customer Acquisition Cost (CAC) and the Lifetime Value to Customer Acquisition Cost (LTV:CAC) ratio.

Read as an article: https://www.alphanome.ai/post/understanding-customer-acquisition-cost-cac-and-ltv-cac-ratio

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