Early Proof That Predictive Works--Comdata & Lattice Engines

Comdata, sells financial services and solutions, so every company is a potential customer. ComData's VP of Marketing Josh Raymond shares how they use Lattice Engines to score and enrich the accounts in their database to prioritize sales and marketing outreach.

Тэги:

#data_driven_business_apps #predictiveintelligence #lattice #lattice_engines #big_data #big_data_for_sales #big_data_for_marketing

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