Google Ads vs Microsoft Advertising | UPDATE

Thanks for your videos. I bet there are a lot of people out there like me that were rejected by Microsoft ads right after or during the onboarding process. Violation of egregious policies or what not… big shame because Microsoft can target very easily millions of people browsing the web when they are bored in their offices… Seems like Microsoft doesn’t like small businesses money… oh well… we will keep trying the oversaturated google ads playground

Love You Bro Keep Help Me ❤

Thanks for this video. It was great! You’re definitely right with Microsoft Ads demographics. I do all the in-house digital marketing for a flooring retailer here in Australia and 75% of our customers are usually older homeowners. With that in mind, we recently included Microsoft Ads in our digital marketing strategy. We pretty much replicated the campaigns, ads, budgets, and keywords from Google Ads into Microsoft ads, and we noticed something interesting in our analytics after a few months. We found that users coming from Microsoft Ads spent more time on our site (often double) compared with those coming from Google Ads. Microsoft Ads users were also three times more likely to either contact us or submit an enquiry with their contact information for quoting or pricing purposes. While the volume of clicks was certainly lower, the leads generated from Microsoft Ads were better quality. Once again, I think that’s down to the older demographics and how they do things online. I our potential customers that are predominantly in that demographic are further along in the sales funnel by the time they see us online, visit our site and reach out to us. We’ve certainly noticed that we have a better CPC and ROAS on Microsoft Ads over Google Ads.

I never realized how different their audiences are — definitely going to rethink my strategy!