2024 Ford Bronco NOT SELLING - Wonder Why?

the 2024 big bend Sasquatch base is 39k, and I built mine up and only paid 44k and have had for a year almost and absolute love it... I think the way the bronco should be is built from base online, ordered then picked up... Problem is with a base of 39k, lots are over buying over priced stuff for margin sales... 42-44k is not a bad price.. I go off roading all the time thing is strong and powerful, and love it.

I think it's a combination of a few factors.
1.) overpriced, especially for a specialized vehicle that really only makes sense offroad for most people.
2.) quality control problems with the roof etc. being reported, which is really hard to live with for a high price
3.) the high price would require use as a daily driver, and other vehicles like the 4runner make a lot more sense as a daily. Also a lot of companies are making more offroad oriented SUV's and crossovers that are way more practical

It’s just too damn expensive

If Ford had listened to the consumers and bronco lovers when they designed this new Bronco. They would've had a winner. But instead of a v8 powered, solid axles, minimal tech vehicle. They went all in with reinventing what was a succesfull protege. Decided to go high tech, low quality unreliable garbage and then were nearly 2 years late in its release. Then dealers marked up the prices over the already to high msrp... hmm why aren't they selling

Problem is, it’s like consignment, dealers lose money on cars sitting but discounting large amounts only have them lose more, they don’t want that, tho with reliability issues and recalls they might make their money back in service

I'm retiring my 08 Escape for a 2023 Bronco sport for 30k, there are like 20 black ones here in Winnipeg lol, I'm almost worried, but sure not buying a 2023 Escape

too many electronics, underpowered over worked engine and too much body panel plastic, aka ugly raptor fenders or ugly plastic badlands fender flairs. You cant offroad electronics like electric transfer cases and electronic shifting transmissions and freaking airbags and expect them to just work great.

No issues with my 2023 Badlands. I paid $58k fully loaded with Saquatch and the V-6. Is this knucklehead saying that all the other brands of cars are reasonably-priced and that only Ford vehicles are expensive??

These big car dealerships are ridiculous. They refuse to give you a 10k discount on any of there vehicles but once the year is up they won’t hesitate to put it up for auction and lose 30k selling for whole sale prices. What sense does that make? Wouldn’t you want a customer that is happy they got a deal and more than likely will recommend a family member or friend to come to your location. Yea you would be at a loss but it wouldn’t be as big of a loss selling it at an auction.

🤮🤮🤮🤮fugly

What happens to seals and gaskets on vehicles that don’t ride at all for 300 days?

Would it be smart to change all fluids on the vehicle before leaving the lot?

That is after they reduced by $30,000 at least

Personally, I love the chassis of Bronco but prefer the look of wrangler. The look of Bronco is just way too "classic" which is not perfect for me. Will buy Bronco if the looking modernized

The Jeep with a heminwill smoke it

That’s the price of a full sized truck. That’s insane

I had two. I just traded my 2024 Bronco Raptor on a new Jeep 392. I’m still keeping my 2023 Raptor. I really like the Bronco and I’ve only had the 392 for two days but I think I’m liking the Jeep ( or speed ) better. Agree both ridiculously expensive.

It's the economy 'STUPID'.

They got more cars than people on the earth and yet still they trying to sell them all 😂😂😂

Extended credit in the US has exceeded 1.1 T last year. OVER A TRILLION IN CREDIT CARD DEBT! Advice: Stop watching CNN and you'll know this.

Waitn for awhile, theyll come down....

Over production and options that their traditional customer base never asked for jacking the price out of range.

Yeah a k5 would would beat that bronco

this used to be G wagon pricing

Isn't price gouging illegal?

Price definitely...Also its crazy how these don't come with a hitch.I mean you can get them but i'm thinking they should be standard equipment on these along with running boards...Also i bet if they had the 5.0 coyote they would sell a lot better...At that point,count me in...

In my opinion they are better than the Jeep ..more space they are fun to drive u can go to off rodeo experiences in places like Las Vegas Austin Texas Tennessee etc where u can get full experience..I need to be a brand ambassador

I wish the dealer would contact me we would sell all of these!!!

I sold 5 of em the past week …dealers need to promote them and they will sell!…I can have a store full of Louis Vuitton but if I do t do my part to promote it will just sit there..Brands need to be activated they need people to see them

Maybe its in Mexican $ since that where there made:)😂

The reason for the high prices is due to the democrats EV mandates. Ford as well as every other ICE manufacturer were losing $30k-$50k every EV sold, so to keep from going bankrupt, they raised the cost of their ICE's to cover the losses on EV's.

Price

tried to get a 23 sitting for almost 2 years... dealer didnt want to bodge....LOL their loss

They’re ugly

And yet, I see them all over the roads in AZ, especially the Sport model.

Well the price tag is always going to be a reason especially after this past administration people could barely afford groceries and Ford expects people to spend between 47 to 99,000 on Bronco not going to happen.

Car companies blaming economy but failing to look inside that high prices are to blame

They are insanely off-road… Since they are still at the dealership lot.

A Jeep Wrangler Rubicon would walk all over that piece of scrap

My 30 year old Land Cruiser just will not give up the ghost. THAT is why these will not sell…

Bronco is more off road orientated and only appeal to a minority group of people

Wow. I’ve picked up a 1999 Jeep WJ Grand Cherokee 4x4 two years ago for $1800 I’ve put around $6000 into it including a 4” lift kit, 33” tires, completely new A/C and cooling system. I daily drive It. Wheel in it with the family at least monthly. It is completely reliable. It has the 4.7 V8 and gets 15 mpg. That green brand new Bronco gets only 17 mpg. It’s shorter, not as tall and I’m pretty sure it’s close to 600 pounds lighter than my WJ and it’s a V6. That’s crazy. Plus I would bet money that the WJ will out perform it off-road. To me that’s just way too much money to spend on a 4x4.

They are ugly

I'm on track to purchase a 2024 Limited Heritage in early 2025. I've been tracking dealer stock across the country & am hopefully optimistic for some clearance discounts.

They might be good at off roading but people don’t want to break down every time they take it out.

These automakers are out of touch with the average Joe.

Absolutely madness

rather buy 3 year old Defender that is much bette vehicle and feels much more upscale

“Ford goes woke! So the added "Woke" DEI salaries to the bottom line, is why they can't come down much in price. MSRP is now the WOKE Price. Not much wiggle room.

Interest rate are high as well. Inflation.

Ridiculous price how much pays into union tab and CEO bonus

I went to look at the 2 door model and they didn't have one in the model I wanted. Only 2 with the jacked up Sasquatch that seemed too high and impractical. They had a lot of the 4 door sport model. Something people don't consider a true Bronco. I've been having trouble finding a local dealer with the 2 door I'm interested in on the lot to actually test drive.