East Cheshire NHS Charity refreshed brand and website launch

It’s been super exciting to see the launch of East Cheshire NHS Charity’s refreshed brand and website!

After winning a competitive pitch, our objective was to uncover and share what the charity does and what makes it different with impact and clarity. We supported our client with a new brand name, refreshed identity, new website and a variety of collateral for the launch.

Embrace engaged a range of stakeholders throughout the rebrand process including NHS staff, patient experience group, fundraisers and more. By conducting in-depth interviews, a survey and running focus groups, we gained insights and evidence to feed into the rename, refreshed messaging and brand identity.

A full suite of materials including posters, brochures, banners, fundraising packs, guides, sponsorship forms, social media imagery, postcards and certificates were developed.

We also designed the website to be super intuitive to navigate on both desktop and mobile including JustGiving integration and an accessibility plugin.

Find out how we developed the full rebrand, complete with an intuitive, modern and engaging website, below!

https://embracemarketing.co.uk/east-cheshire-nhs-charity/

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