Circular design at H&M Group - H&M Metaverse Collection

Step into the metaverse with H&M’s winter party collection. Meet some of the design team and discover how they applied circular design to create clothes that are colourful, fun and perfect for a big night out.

Find out more about the materials mentioned in this film
https://hmgroup.com/sustainability/circularity-and-climate/materials/

And read about how we're making some other garments more circular
https://hmgroup.com/our-stories/behind-the-seams-turning-fashion-circular

At H&M Group we're changing the way we design our products to make sure they last longer and get worn more, and then reused and remade, before eventually being recycled.

Find out more about our approach to circular design https://hmgroup.com/sustainability/circularity-and-climate/circularity/designing-for-circularity/

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