Rickenbacker Guitars Factory Tour: Model 330 Construction

“We’re happy to be here.” even though I sound like I’m gonna kill myself in 24 hours

I just bought a 4003, so it was nice to see how it was made, and see the artisans that made it.

thank you

Cool to see the birthplace of my 4003. Thanks for posting.

Quality is to be praised but you guys are so behind in the process.
Study PRS or Suhr.

Still have my Ivory White 4001 from 1978. Wonderful instrument!

Totally amazing. Such talented people. Now I feel much better about what I pay for a Rickenbacker or other American made guitar.

Awesome video. This makes me appreciate my 4003 fireglo bass even more than I already do. This makes me want a rickenbacker guitar too. Nice too see all the hands on craftsmanship and attention to detail made in the USA.

The guy sounds just like David Letterman

Finally splurged and bought a Rick after wanting one for over 30 years, like my heroes Geddy and Squire. I love it!! It’s not just the unique tone and the beautiful look, it’s also a piece of Americana. When not playing, I’ll still look over at it throughout the night and pinch myself.

I ran across a 61 stratocaster that was beat all to hell and was missing a few original parts (2 pickups, pick guard, bridge, and pots had been replaced). The case was completely trashed as well, but i ended up being offered a 67 Rickenbacker bass, a gibson sg and firebird. I ended up trading it for a PRS 408 and some cash. I kick myself for not getting the Ric. The PRS has been a great guitar, but truthfully i could never afford either if i had to pay for them out of my pocket

I had two 4001's back in the 70s, i fell like the ultimate idiot for every trading them in for a Fender Jazz and P-bass.
Now i cant afford one.

Very nice: To give a mic and a chance to a homeless to visit some good places to get a job.

Well, I’m sold. Very nice.

Play a 4001, and you will quickly wonder why you ever wanted a 4003

My 2018 4003 Bass came with the bridge mounted crooked and a couple bridge saddles rattling. I put an aftermarket bridge on after the factory fixed the bridge alignment. They more or less refused to send me all new saddles and just sent two. Seemed a bit nit-picky on their part.

Yes, I would do it all over. It’s a fine instrument.

Just don’t think the sound is that much different from a Fender Jazz. It’s about the same.

Is anything done by hand anymore? I guess not. And yet they get $2000-$4000 a guitar.

Always barter at guitar vendors. These might retail close to 3 or 4 thousand but there is a ton of retail price margin between that price and what the music store paid for it. There is no place where I've gotten better mark downs on my purchase than music stores. If the place is big enough, there are salesmen trying to make their bonus who don't even care if they net 5 bucks because their bonus deadline is coming up soon. And if you know the date by which they've got to make their sales to qualify you can come in a day or two before that date for the best bargains. And make sure to get a markdown from the markdown or at least pick up an amp at cost.

I've watched most of the big name guitar tours now, and thus far, these guys take the trophy - Bravo Rickenbacker!!!

reality,,,cheap made

I possess black one .thank you ありがとう

I like this one, I'm a bass player........🤣

Fascinating hand work

Do they really have a perfume ?

I traded my Sickenbacker for a Fender Jazz Bass and couldn't be happier.
Your bridges are string cutters!
I haven't broken a string on my Fender.
The Fender J pickups have way more output, and bass.
Make your truss rod pockets so you can properly get the adjustment tool in there. Holy shit man!

Best bass

very very interesting

He sounds like Bob Letterman.

Now THAT was interesting!

Now I know, in addition to their rich heritage, why they're so expensive; they're not just guitars, they're meticulously handmade works of art.

Really low energy

Great tour, great guitars. Amazing tone and quality.

Can't wait till I can afford one of these...

As a Rush fan, I love the 4003 bass and as a Tom Petty fan I love their guitars. So glad they are still made in America and still in Santa Ana. I had a Rickenbacker guitar that had the same shape as the 4003 bass many years ago. The quality of the R shaped bridge just stood out as quality back then and even more so nowadays. If I ever get my playing up to par and enough money together, I won’t think twice about buying another Rickenbacker. What you are sure to get with every Rickenbacker is the level of attention you would expect from Fender’s custom shop. They sound great, play sweet, and look gorgeous. Rickenbacker doesn’t make a a player series in Mexico or Squire series in Asia. Just beautiful guitars 100% American made. Rickenbacker is an absolute So Cal and American treasure.

I love the black and chrome 4003.

I love Rickenbacker bass. Angra dos Reis RJ 🇧🇷

Would love to have a Ric bass, unfortunately they are prohibitively expensive for me at this point of time

UkJim... Go USA...!!!

I wish they hadn't discontinued Midnight Blue. I want a Midnight Blue 4003.

Pro tip. There's no point in up-playing the fact that someone scrapes a binding with a razor blade. We're not talking about critical steps done by 25-year experienced Craftsmen. You show me a Man or a Woman using carbon paper and a nail file and then you can talk about shit being hand made. Nobody needs the sales department and nobody needs the marketing department. That was 1950 something.

We like the uniformity-the difference in grain.


K

Charles you honestly need to buy a brush to brush your hair dude.

Thanks for this Ben. @casinoguitars Bassilicious

Wow, as a bass player for 50+ years ... Now I want a Rickenbacker bass 👍😎😉

amazing video ,now i see how it takes so long to get a ricky after buying it ,the detail they put in is incredible

Красота!

Seriously - A Rickenbacker just become a necessity!

Thank you to Rickenbacker for keeping everything to do with manufacturing in the USA.