Ford's Failed Luxury Takeover: The Premier Automotive Group Story

we need more vids like this bro

volvo be like oh look we sold 60000 cars a year lol. everyone is ROFL, we do that in a month or 2 weeks...... go home volvo your drunk. great video overall

I'm imagining if gm had gotten Jaguar instead of saab, and I see Jaguars based on the Trailblazer and Equinox, and maybe the Impala or G8 🤨

This was the last chance the US car corporations had to dominate world car sales. If you told them back then that they’d be begging for tariffs against Chinese companies to avoid losing market share, they’d laugh at your face. Look how the tables have turned.

Copying the success of British Leyland. 🇦🇺

Ford has lost its way.

Not mentioned: selling off the PAG basically saved Ford from bankruptcy in 2008-2009, as GM and Chrysler had to receive bailouts.

Guess stalantis didn’t learn from its elders.

It s a shame 😢

I remember how proud my friend's g/f was when she bought a new 02 X Type. It had a Ford V6, Jag transmission, a mix of Ford and Jag electronics as well as other components. It was CONSTANTLY at the dealer for problems, so much so that she eventually Lemon Lawed it, in the State of IL. She's had Merc's and Beemers ever since.

Pls post some content for non members😢😢

Jeremy Clarkson lying? Wow what a shocker /s

Brilliant video. Thank you!!

It's like pro ball players... fans gets emotional involvement...only then to have them go play for the enemy... screw this & screw that

A fool's errand from day one.

Volvo's death was in 1999 when ford bought them

I always believe of a car company fails its because you have people there who has no business being in a place where a big decision is made when it comes to the companies surviving. Hire people who are very, very huge car fans who know what will sell and what won't, but take the time to build the perfect vehicles not just slap something together and make it bigger than it isn't. Today, car companies failed all, and I say that by them killing of sedans and minivans for SUVs, which not everyone wants now, that's a big failure. Instead of killing of sedans, they make them more appealing than SUVs, and profit would have been more, and a lot of companies would have survived if they didn't cater to a generation of none car enthusiasts which lacks style comfort and reliability.

I don't understand how anyone builds cars with such poor panel gaps. Put the holes in the right place... how's that so hard?

I remember well all of the hub bub going on during this time. Many of my relatives, and my dad worked for Ford then. I was also dating an executive at GM, and I was very friendly with the CEO of Ford and his wife. I was in my early twenties and always flattered when either he or his wife asked my opinion about what was going on at the company.

I was able to get an A plan discount for a friend on a new Volvo as well. What I and my boyfriend really wanted was a black Jaguar Xtype wagon. We thought that wagon was the best looking estate car produced at the time. We were even considering buying used after the car was discontinued. The last one we almost drove to Florida to see was a fully loaded white Xtype wagon offered at a dealership in Miami with under 20K miles on it. We knew it would be reliable, but we were too skittish to actually take the jump.

Now my husband and I drive a silver VW Alltrack and a beautiful black with beige interior Mazda6. The way Ford is now, I don’t think we’d ever buy another one, ever.

Check out Ford of Oakvilles new plan! Complete joke

sciaguar

I will never forgive Ford for killing PAG and especially making Volvo a Chinese company.

When your car company is based out of the most economically dysfunctional city in the US (Detroit), capturing the luxury market is more or less a pipe dream.

People seem to forget how monumentally screwed up Jaguar, Aston -Martin,Land Rover and Volvo were before Ford bought the brands.Aston Martin lost money on all of the hand built models and Jag and Rover were pretty much operating relying on the old tech and an higher skill labour force that resulted in many quality/assembly variances depending on the mood of the workforce (usually bad ) The money Ford injected and the productionising of what had been hand made cars (Aston Martin) gave new life to the brands that had been in an underfunded death struggle for years . The problem IMO was the Ford board expected almost instant results (big profits) and relentlessly pressured managers and staff in the Premiere Automotive Brands to deliver these large profits at all costs (demanding component suppliers to lower the cost of parts and workers to work faster ) without impacting what they liked to call ''perceived value'' (the good looking and nice to the touch content that lured potential buyers into the showrooms to finance/lease (usually lease) one.)Alot of very tallented engineers and staff left the company as a result , leaving a vacuum that still has not been filled (replaced by third world engineers and morally bankrupt yes men and women managers who would sell their grannies for 50c. Of course this is pretty much how much of the Western auto industry operates today , with the older western design and engineering tallent finding appreciative bosses in China . So I think the Ford Premiere Automotive Group era was sucessfull in breathing some new life into a patient who is sadly still doomed to pass away.

I couldn't stop when he said "on... THAT date" 🙈🙈

Someone asked why Ford wanted Volvo? They primarily wanted the intellectual property and cash flow. They also thought…well, maybe if we up-content Volvo and charge 30% more, we can also try to compete with Audi and BMW. Some good cars were designed built during this era, but it took the Chinese investment for Volvo to update their platforms because Ford starved them for R/D money. Ford got an about 15 years worth of platforms using Volvo’s designs. (Kind of like Chrysler/Dodge got to leverage Daimler’s late 90’s E Class platform for their 300/Challenger/Charger and ran with that all the way to last year.)

What people don't realise is when Ford had to sell these brands wasn't because they weren't making money they just needed money to stay liquid during 2008 credit issues.

Furthermore when Ford sold these companies they left them in a much better condition than they were previously before ford took over new facilities new management

Fun fact: The sole major Ford dealer in UAE is branded Premier Motors and they have Ford, Maserati, Land Rover, etc..

always wonderd what REALLY happened with Mark fields...

Nothing is better the watching Ford and leyland die two stupid companies insisting there the best, if narcissism was brand.

Actually is ford itself doing not too well during that period. their trucks n focus are the only selling. Till GT could draw some spotlights from the public, the rest models are awful.

Your video is awesome! Great great GREAT work! Keep the vids coming!!🎉

I love the topics that you choose to do videos on. And your dry humour is wolrd freakin class! Never stop, dude. Love from close to Toronto, Canada !

Thank god geely bought volvo and let them do their thing

Ford probably should've invested in mercury instead, maybe mercury could've made it had they done that

The idea of bringing Jaguar and Land Rover together made perfect sense, it's actually what it was before under British Leyland's control in the 70's and very early 80's before British Leyland was broken up

Ford needed to not only aquire the brands, but put money into them. They bought all the brands and figured if they cut corners and flooded the market theyd do well. They almost needed to have competing brands in their lineup. Volvo and Lincoln needed to be direct competitors as well as maybe Jag and AM. We needed to see interest in the brands on both sides so youd see "which should you buy" comparisons that would both lead back to ford. But in typical investor fashion, people see a year over year loss and the stock immediately plummets, and then the company has to promise cost cutting and streamlining to try and save face. If ford didnt have to answer to investors and could just run with the brands, theyd easily be the largest automaker in the world

The most interesting thing here is how the most valuable and best run company incurred the largest cost for Ford. Buying Volvo for 6.45 and selling for 1.8 billion USD hurts a lot. And Volvo thrived under Geely. One point not mentioned is that Volvo had finished a state of the art crash testing center in 1999. Despite the company being tiny with 400k cars sold per year, it was industry leading. Ford also wanted access and Volvo's crash testing competence. Volvo's brilliant I5 also found its way into a few Fords, like the Focus RS.

The same company that made the Tempo should not be getting their grubby hands on Aston Martins. Ew.

as soon as ford sold the brands, they started doing well again (i think...)
Saab still exists in china, they make EV's..
As for volvo, they even have their own luxury brand, polestar.
As for JLR... uhh i remember when the F-type came out, it was a big deal.. and their new car with the weird gender bender advert looks good.

Can you do a video on why skoda still exists? their cars look the same as they did in 2005, who's even buying them?? or are they part of a larger company that makes so much money, they don't care about this brand losing money just for the name.

The only benefit Ford had with PAG was preventing bankruptcy during the 2007-2009 recession. Ford's sell-offs of the companies prevented them vs what happened to GM and Chrysler.

Ford got Bushwhacked.

Ford destroyed GB car market.

Ford moved into GB leached any govt subsidiary they could get. The Transit van alone owes GB. It ended other badges.

This video is a story on how ussa destroyed GB car market even if struggling they should have clubbed together as GB not fracture those left with every play. SAAB they're gone now too.

GM got vauxhall.

Trump is a fool saying Europeans dont buy American 😢

He means GM Ford cannot beat BMW audi merc and that needs to change.

Just like jaguar 😢

Wolfgang Reitzle did not quit BMW because of Rover, he was bypassed for the job of the CEO by Bernd Pischetsrieder, who was in fact responsible for the Rover deal one year later. That deal was a complete disaster and Pischetsrieder only lasted less than 5 years.

Please make more BMW content