The Law Firm Blueprint Special YouTube Only Episode: B2B and Referrals for Lawyers w/ Chase Givens

Jay and Seth speak with an attorney at The Cochran Firm in Dothan, Alabama, Chase Givens. Chase is one of the managers of the National Trial Lawyers 3-day summit that had its 10-year anniversary at the time of this recording. They speak on how he took an existing following and converted it into revenue. Chase explains being motivated and having a structure to train and apply best practices to the legal industry. He looks ahead and sees lawyers working in and expanding operations in law firms. He focused on capturing strategies about how to maneuver in business during the covid era. He also speaks to how law firms can get more referrals from an existing customer base and branding. He states that the Cochran Firm does lots of central brand management and retargeting, also using vendors. Also, he considers two big core pieces of through intake and remarketing to the existing base. He speaks on B2B referral goals for law firms being that they want more quality cases and a higher quantity of cases. He states that marketing yourself as an individual is just as important as marketing as a firm because you position yourself as an expert in your field of work, which can aid in receiving referrals.


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