NEW Facebook Ads Strategy for CHEAP ADS!

Hi Ben. My understanding is that by choosing an objective, we select a specific kind of people. So, for awareness or engagement, the maximum we can expect is that they will watch our video, but they will very, very rarely come over to our website to become leads or customers.
Another thing is the cost. I checked an ordinary auction campaign with the same objective but a smaller budget, and the rough CPM estimate was almost the same (just not guaranteed).
So, I think this kind of campaign is really for big businesses wanting to increase brand awareness. The sequenced delivery is the sole reason I would consider giving it a chance. But even for that, an intensive landing page view campaign followed by retargeting ads every other day for those who clicked through might work better.
What do you think?

Hi, you have "add content", but it doesn't appear in my BM,
In mine I have the choice between: crop images, add catalog data and add a background,
On the right side of the screen, where you see the preview of the ad, I have a basic fb ads template made from images from my site (it's not even the product I want to advertise), and I can't change anything.
So I can't add my videos/fixed images.
thank you in advance for your reply!

Hi Ben, your content is consistently great! Thanks for guiding us novices. I launched a reservation campaign to boost our small California Wine business. Initial impressions after a few days: good reach, low CPM, but zero Link Clicks. Despite 10x regular reach, no clicks so far. Is it a case of 'you get what you pay for'? Also, noticed no option for music in ads, even on fb/insta. In regular Advantage+ campaigns, we could upload a video with Meta choosing the music. Will keep updating as the campaign progresses. Thanks again!

would love to be one your clients. Sadly you only go with companies which spends at least 10k. Is there any other way?

Hi Ben, super exciting new feature! I tried it but Meta was trying to force me to reach 20000 people min and to spend 3k for that. Might try again later

how come my facebook ads doesnt have that option?

Thanks for the video😊. let's assume I have installed a subdomain to a funnel & I need to run ads to that funnel. I need to verify the domain right? So, what domain do I need to verify in biz manager? Is it the Subdomain or the Main Domain? What domain am I supposed to verify? Subdomain or Main domain?

Hi Ben & Co, I have an issue with "Reserve & Upload" section: I successfully completed the tutorial, reaching the "Reserve & Upload" section. However, I encountered an issue – the prompt instructs me to "Upload ads before choosing your delivery method," but there's no option to upload images/videos and text for the ad. I've gone through it four times, but I'm consistently stuck at this point. Any guidance would be greatly appreciated. Thanks!

dear ben nice video thanks for this can you make video on how to show ads on contact numbers we have

I do not have that Buying Type/Reservation drop-down. The rest is similar. Has it only been rolled out to select countries?

Hi Ben, just found your channel. I’ve incomjng webinar training soon. Is this setting considered the best to promote it ?

hey i have a serious doubt that i want to run instagram ads on stories and reels and its giving me way more estimated daily results in stories and reels compared to other things like feed , explore etc and when im clicking other option its showing me less reach butt the problem being that ig shows me the message that using less than 6 ad placements may increase cost per esult so should i make the ad in 4 isto 5 ratio or 9 isto 16 because its a animated ad im really confused .....

Hello! I don't have those two options. On my Ads Manager, I directly see the link (Awareness, traffic, engagement, leads, app promotion and sales). Does anyone have the same like me and what did you do? Thank you.

❤🌹

Very Good Job !

Thanks

I don't get bored because you talk fast

I like how fast you talk

Great content

Thanks! But on my side i cant see this option. Currently Its not available for all?

I am not able to get the buying type option . I tried several ways even though I created new ads campaign account but then again didn't got this option.

Please suggest.

Please speak slowly !!!

Ben, i need your help. I have couple of questions here. Do you mind if i ask?

I'm sure your video is great but you talk way too fast this video is not for someone trying to learn.

Hi Ben! Great content as always! Question though, can we run this type of ad without an end date or is it fixed to 7 days?

Oh my god you speak like a machine

Hi Ben Heath , I really enjoyed the value you provide .Last time I tried your traffic method to obtain followers on Instagram ,and it worked successfully . thank you so much ;besides, I would like to have you soon on my Spotify podcast list 🤗🤗 have a good luck mate 👏👏

Can we use this for lead generation ads please post a video for that tooo

hey, how many ads should I have in a 5 ad sets campgien?

This is a high value Information you give in their

There is a popular mindset that if we want leads or purchases, never go with awareness or traffic campaigns? Please share your thoughts based on your experience

HI Ben, thanks for making this video. I am still seeing 'Reach and Frequancy' as my option, and not 'Reservation'. Are the same thing?

Hi Ben I was quite excited to see your new reservation video however, My advetising page is not showing it still on the old "Reach and Frequency" any ideas please. thanks for all the great videos.

Hey Ben, could this be used for a business to then create an audience for a remarketing campaign for users who viewed a percentage of video, or clicked through to website etc?

Thanks Ben for all you do.

bRO I Have THE BUGDET of 300$ which roi should we expect

ben is this possible to start affiliate marketing with no landing page

It looks interesting, I wanted to try it, but when I click reserve and upload I don't see any place to upload my ads, where is this place!? I'm not an expert, but I regularly run ads, and I am considering working with you in 2024.

Okay testing this out.
Reservation Awareness Campaign goes online Nov 1st 12AM PST:
>> My current campaign stats (@ 70k impressions): CPM $35.00 / CPC $1.19 / CPC thru $1.89 / CPR $13.00.
.. Stay tuned for results..

I thought of giving it a try. I was going for Engagement, messages. But somehow for me, Facebook was estimating a higher cost per reach than I was already paying for, using the same audience 😬 Also, it wouldn't show me the "image or carousel" ad format, which is what I usually run 🤔 So I gave up on it.

Holy shit it says the cost is 0.3cpm, my usual cost is 1.5cpm, what's the catch?

I have tried to open such a campaign. That worked as far as it went, but I can't create an ad there. The button to create an ad is not active. Does anyone have the same problem?

Okay, my second account has this feature (Reservation), but my own does not. Is there a way to apply for that?

Hello Ben, I am struggling to find the buying type. There is none in my BM, and I can't choose between Action and Reservation. What should I do?

Thank you for Sharing.

Hi Ben, is there a way for meta to catch the right target audience who message for inquiries on your product? if pixels are used for sales objective to track audience, what can meta do to track audience in a messaging (engagement) type objective. Would appreciate your advise or comment on this matter.

so basically they just changed the name of a R&F campaign. Cheers

This is much thought in the way TIKTOK runs their algorithm. They show you content of something and if you engage with it and then kept scrolling, later in the scroll you will see more videos about something related or even something like the part 2 of a video just by scrolling and engaging. Its for Ads videos in my opinion.

Ben hi, i have requested to join your facebook group for a few days now but haven't been accepted, is there any conditions person should meet to be able to join or not?

Its a cool feature, but I think its for larger brands and companies, where their ad budget is massive and every penny saved would matter on a large scale, basically brand awareness.
Once again useless for conversion based campaigns, that is logical, since conversional campaigns are aimed at smart bidding, and here your initial bid is reserved and cannot be changed, therefore cant optimise in real time.

Anyways, I think its cool thing if you work for a major company, when you need to promote some Black Friday or new product to large audiences at lower price.
It's also cool that with reserved bid you can create more or less accurate ads campaign forecasts, at least when you predict CPM, Frequency, Reach and Impressions.