The Truth About Doorway Pages

You may notice your competition using several city-based pages to rank for locations, while they may have one office or facility. Many people will point to the Google guidelines and say these are doorway pages, and that their competition should be penalized into oblivion. The truth is, Google often ranks these pages, because they are within driving distance, or they can deliver the work. Now, if you're a HVAC or auto repair shop, don't try and build doorway pages to cities 500 miles away. However, if you're a digital marketing agency, you will often see these pages rank, even if the company has one office 3000 miles away.

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