The Secret Behind Coca-Cola Marketing Strategy

Chr*st*ano R*n*ldo made it clear: "Water, no Cola"!
Cola has been advertised as if it were a brand of the world's healthiest mountain water....and so far....sweetened water full of poisons and acids that we commonly use in engineering or to wash the toilet - one big disgust!
Only really stupid people can drink this and still pay for it.

1. This is great example of showing proper marketing strategy
2. Marketing is effective if it’s associated with good feelings
3. Showing people purpose of a product in practice is exceptionaly effective in marketing

Is coca cola an undifferentiated product?

Cancer drink

If you’re selling sugar water, your advertising better be damn good

A scam well marketed is not one anymore

Watching this while drinking tasty, warm and healthy Moroccan tea 😂

Coca-Cola sucks

Great video with loads of practical lessons from the legendary Coca-Cola!
I certainly learned a lot!!

"A person's name is to that person, the sweetest, most important sound in any language." Dale Carnegie, How to Win Friends and Influence people, 1936
This tactic is nothing new but was implemented perfectly

Wait, Coca cola owns Pepsi??? 😮😮😮😮

Are these marketing campaign or advertising campaign?

I WAS DOING A RESEARCH ON CUSTOMER BEHAVIOUR AND YOUR VUDEO HAS BEEN A LIFE SAVER!!
THANKS MAN KEEP THE GOOD STUFF COMING!!

😍

Well, ask them what they think of their ESG score that will tell you every thing you need to know coke corp.

waooo its so amazing to know coca cola's branding strategy

Coca cola e muito boa 😊

😊

Sell an idea not a product !👌

Import / Export Coca Cola Drinking 4 a Living👨🏽‍🔬

coke killed my father fr

The outcome of product sales depends on the advertising approach, in my opinion. No matter how good a product is, it won't become well-known without employing the right strategies. On the other hand, even if a product doesn't have a significant difference from others, selecting effective strategies can be of great help. The case of Coca-Cola, as introduced in the video, is one example of successful marketing among numerous carbonated beverages. I have gained new knowledge.

What's the secret here?

Plz use proper India map brother

Beer advertisements such as Corona try to imitate coke's ads of good feelings, but it is nothing like those of coke.

Bien

Enjoy the taste or not they, like McDonalds are peddlers of poison mostly targeting young kids as their target audience hoping for addiction. A truly disgusting business model void of ethics regardless of profits.

Knowing that this is still a marketing strategy. This brand will still last longer.

No mention of the "Hello Death" branding campaign they plastered over their vending machines in New Zealand? If you're going to try and use an indigenous language in your marketing campaign at least employ someone with some fluency in the language to advise.......🤣🤣

But coca-cola doesn't need marketing anymore, I think it's one company that can benefit from not have to do sales and advertising, the company is world wide...
They should just maintain the taste 🤷.

Great video

What's up sheridan friends!

They don't own Pepsi

SUCCESS.vrau.bani.mej.ches.100.billion./$/data.28.oct.2022.

Great content ✅Know how much work you put into this 🙏🏼

coke still trash, water the only way or juice

Coca Cola is responsible for the great ending of Mad Men

Good sharing

1% sugar water + 99% Marketing

😊

Helps that it tastes AMAZING 🤩

I work as a coke rep in South Africa and it's insane here, just the 2L/2.25L Coke Original alone sells between 5 and 10x more than the most popular bread per day.
On holidays it spikes double it's insane, it's the most addictive thing on this planet