The ‘IKEA Effect:’ Behind the Company’s Unique Business Model | WSJ The Economics Of

Is anyone else here for a school work? 😭

I hate these "mazes", forces to try to get out faster rather than to buy more, yuck

A vast warehouse, endless corridors looping back on themselves. One exit, but never where you last saw it. The lights hum, shadows stretch wrong, and somewhere in the maze, footsteps follow—just out of sync with yours.

Hmmm, the same method is used on cows in slaughthouses.

Blok cein 1briks ok 2024😊

This is a technique where you can get bit.....

Blog cein 1briks ok,2024

❤

IKEA

The problem is that it's NOT sustainable. Wood just doesn't grow at the rate mass-produced IKEA furniture requires. I know they supposedly released a new transparency report on their logging locations last year, but they're still deforesting eastern Europe.

Please learn how to color grade

Love these "The Economics of" videos but in this video the map of INDIA is not correctly shown. Please make sure that this doesn't happen again.

On the map shown in the video, I saw that IKEA stores aren't really in South America. Why is that?

WSJ please talk about the out of control OCCUPATIONAL LICENSING for k-12 teachers that's why we have teacher shortages I'm the author of EIGHT DAYS IN AN INNER CITY SCHOOL

"Despite the long shopping trips and the DIY, customers can't seem to get enough of IKEA" 

Why are they presenting these things with negative connotations? Are those two things not apart of the appeal of IKEA? Does WSJ not realise some people love the experience, as well as the DIY part?

nice video

OK, but I would say the fact that most people can transport the furniture themselves, the fact that the furniture is generally much lighter than others, and the fact that most of the furniture can typically be disassembled without damage all mean that people will be more likely to buy something that doesn't require several people for transport and can be moved to another residence easily.

The price is also nice.

IKEA furniture isn’t real furniture 👎

IKEA is anything but cheap now

I think there could have at least been a reference to the Bauhaus here. The main concept of Bauhaus was to integrate art, craftsmanship, and technology to create functional, aesthetically pleasing designs for the masses. The precursor to Ikea's democratic design mentioned in the video.

Yeah, IKEY is good. Their furniture is stylish, cheap, and most of the time even quite sustainable. Add the some of the delicious food they have and boom- geat brand right there.

I just hate the maze concept, if i just want to buy something i have to walk 3 km for that

From the thoughtfully placed embellishments to the flawless stitching, it's pure perfection kkuwan

Anyone remember fight club

I used to skip school and slept in ikea beds for a hour

Labour leads to love - IKEA

Hey it's request to please correct the India map of J&K in video

Ikea - the store that's focusssed onselling cheap and poor quality furniture one time to customers!

Nothing unique about it. Look up the word unique.

There is no location in Newfoundland Labrador Canada. Your map is inaccurate.

Ther's another key feature of the flat package, it makes transport much easier. Probably truer in Europe than te US, but in big cities, a lot of people don't have a car, regardless of income level. Only Ikea can sell you a king size bed which you can take home under your arm by bus/metro. Also applies to the people with tiny urban cars where regular furniture would never fit. I remember getting all the furniture for my first apartment in one single trip with a VW Polo.

Hello sir iam fitter i need job i have 27 years experience in my technical field give me job

I just want smart table now, because all that methodology building furniture is old and I want to build that smart table myself and make it PC case with AIO Liquid cooling from the smart heating google assistant/alexa appliances I found at the same department, because I already have it with voice to text in my smartphone - that would be my precise answer as a robot after writing print_r or Console.Write() at copilot or other alternatives I already dream of having someday as Philips RGB light bulbs with integrated wi-fi, because it just don't have those few led control wires from them power outlet.

😬 at the screws spinning in the particle board

(I get that it’s just building a prop, but just so everyone knows: it doesn’t really matter if you use a power drill even though some manuals state not to, just use it at a slow speed so you don’t tear up the particle board)

Piatti fondi tipi grande

Could you review the San Martin SN0129G ?

Nobody loves building the furniture only to realize all the screws are stripped and the pressed material table wabbles

Ther's another key feature of the flat package, it makes transport much easier. Probably truer in Europe than te US, but in big cities, a lot of people don't have a car, regardless of income level. Only Ikea can sell you a king size bed which you can take home under your arm by bus/metro. Also applies to the people with tiny urban cars where regular furniture would never fit. I remember getting all the furniture for my first apartment in one single trip with a VW Polo.

i been to an ikea once with my parents and i felt so lost, bored and wondered when it would end

Amaze me, that americans are so used to pre-built furniture.

It is very interesting to explore what strategies IKEA uses to attract more customers. One thing that I did not know is their "labyrinth" complex store layout. This deliberate layout often leaves shoppers pleasantly disoriented, subtly encouraging impulse purchases. Also, they have a good pricing strategy (they use lower prices compared to its competitors). Finally, they are using flat packs, which ease the process of loading packs into vehicles. Together, these elements contribute to IKEA's success in attracting and retaining a diverse customer base.

As someone from Europe and with an IKEA nearby I would never ever (and have never) buy furniture that was already assembled. Doing it yourself is kind a part of the fun of buying new stuff.

I mean, you don't have to go throught the maze. Taking the ones I know of (Two in Oslo, one in Bergen), you can skip quite a lot:
- There are the normal shortcuts that cuts through a lot.
- You can go from the entrance up the stairs and right by is the cafeteria
- You can go straight from the cafeteria to the 1st floor.
- You can go straight from the first floor "entrance" to the warehouse section.
- You can go straight from the entrance to the first floor "entrance".
+ The usual shortcuts shown on the map.
So if you go there a bit more often than once in a while, you can get where you want to go rather fast.

Even being Swedish is a marketing trick. IKEA is essentially a Dutch company.

It's not aikEah.. It's eekEya.. Goodness!)

Don't forget that IKEA also sells both food and plushies which is a big win in my book

Ikea is a very good store with original products! 😊