The NEWEST Facebook And Instagram Ad Strategy For 2024 [Beginner Guide]

thank you for this! we do embroidered upcycle and do about 50 sales a month, so going more into the nitty gritty with ads like this should definitely help!! <3

Hello Austin... Amazing video! Just a question: What about Advantage + ? A lot of marketers say that alongside with your testing campaign we should always run an advantage+ at the same time... or at least, after the testing campaign choose the winning adsets and run them as a new advantage+ campaign.

It's less confusing if you simply call it Meta

What you called marketing angles is the segmentation and targeting

This is exactly what I needed! The 2024 updates have been confusing, but you’ve explained everything so clearly. Thanks!

Austin, thanks for great video. When you are testing ads in a campaign and delete an ad that isn't performing, and you want to add another ad, do you create a new campaign or just add a new adset?

What are you smoking ?

will this still work if you are a service base business ? Hair Salon ? should i still click sales - or engagement ?

This was really, really good. Thank you.

wtf How can CPM be so low when running in the US?

Fantastic strategy breakdown! If you are also into cold emailing, Mystrika should be on your radar. Been using it for eight months, and the user-friendly interface and pay-once-use-forever deal are unbeatable. The high-quality email warmup in multiple languages has really upped my game. Try it out, you will see what I mean!

Your guide is fantastic, Austin! But have you considered cold emailing to boost your outreach? Filter Bounce is an excellent tool I have used for about five months. It is affordable and keeps my bounce rate under 1%. Imagine how effective your campaigns could be with accurate email verification! It is worth a shot.

Loved your breakdown of ad strategies, Austin! To maximize your efforts, consider cold emails. Mystrika has blown me away over these past five months. The A/B testing with 26 variations and automatic bounce detection have seriously boosted my results. Plus, the 7000-user Facebook community is awesome for tips and tricks. Give it a shot, you will love it!

Awesome video on ad strategies! But to really step up your game, cold emails cannot be overlooked. I have been using Filter Bounce for about four months, and it is the best for email verification. It keeps my bounce rate under 1% and is so cost-effective. Plus, the real-time verification API is a big plus. Definitely recommend.

Thanks for the ad strategy tips, Austin! You know, incorporating cold emails can really magnify your results. Mystrika is incredible—I have been at it for seven months now, and the comprehensive analytics and unified inbox make it so efficient. There is even a Free Cold Email Accelerator Masterclass guide that can get you started. Try it out, you would not regret it!

Your tutorial is super insightful! But hey, to truly maximize your ad efforts, do not overlook cold emailing. Mystrika has revolutionized the way I handle cold emails. I have been using it for about four months and its detailed analytics keep me on top of my game. And the best part? It is so user-friendly. Pair this with your ad campaigns, and you have got a winning combo. Check it out!

Your guide is practical and easy to follow, Austin. If you want to add another layer to your strategy, cold emailing with DoYouMail has been brilliant for me these past six months. The ability to scale with unlimited domains and email IDs has really been a cost-saver. The dedicated IPs ensure high delivery and reputation. Worth trying out for sure.

Nah bro these metrics cant be true. First of all how tf u get like a average CPA of $7 and an average CPM of even lower than that? And why tf would those campaigns be turned off if they are printing money like crazy

Your content is always such a treat, I use your advice completely with my dropshipping and coming from South africa, this is massively helpful

why only for beginners not for peeople who already knows how to run ads

unable to sign up in creativeos

Hi, thanks for the good video. So you're taking the winning creative and put it into a new CBO, then disable the original CBO. Doesn't this make algorithm loose some of the valuable insights that were gathered in the original campaign? Why not disable the creatives that lost and add new to test against the winning creative but all would stay in the same CBO. Thanks!

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I want to make an ad right now but i need more website visitors so i can target people after i collect data , do i need to make 6 ad creatives and two ad sets and spend 3 x 5 product price and after i do the same thing but i make a conversion campaign?

I sell furniture online.. is it better to create 1 campaign per product category (1 for mirrors, 1 for buffets, etc) or I keep all product categories within the same campaign?

Wow! This is incredibly helpful!! thank you!

Thank bro

By scaling, should I be deleting the winning ad from the original campaign and start a new campaign with the winning ad with more creative ads to challenge? Or I should just leave the winning ad in the original campaign and start another new campaign with the winning ad with more ads to challenge?

This is the most impressive, clear, and straightforward presentation I've seen on Facebook ad creation. Other marketing gurus charge $$$ for this info. Thanks a ton.

Thanks for the value mate! So you test 6 marketing angles at the same time? Or 3 marketing angles? Thanks!

Man Austin. This is so much effort and unnecessary work for the beginners and even for the pros. I’ve seen successful agencies just doing 3 ads sets with 3 different ads creative from different angels or value proposition and then test for 3 days and just for at least 5 dollar daily spent and that’s it. Why so complicated?

This was a more helpful video than the one I paid $54 dollars for yesterday. Thanks for always keeping it quality, Austin.

Great information Austin new subscriber.

Thank you.

What do you think of tools like adinspiration to track what your competitors are doing and adapt them to your own campaigns? is that a good strategy?

Hello what's the name of the website you said we can get template from

lol what country are you targeting to get those CPMS? Everything I launched in the USA starts at literally $100

Anyone ever have to delete their personal Facebook account for new business manager accounts?

I’m pretty certain the algorithm is artificially increasing my CPM which has made it impossible to net a profit.

Audiences I use to get $20-$30 CPM (even $12 back in the day) are hard stuck at $80-$100 CPM. I’ve swapped to brand new creatives, old ones that got the lower CPM, and nothing can bring this down. I’ve tried 2 business managers, and 3 ad accounts. I’ve also tried the same product under a new name

I recently bought a lot of followers and wondered if that flagged my accounts.

I’m wondering if I delete my personal Facebook account, wait 30 days for it to clear, and remake an account with fresh Business Manager accounts if that will lower my CPM to a workable rate.

Any experience or tips regarding this would be much appreciated!

What price of your products and your roas?

Great video! How do u you increase facebook daily spend limit. My one is limited to only £25 a day 😢

Can I run an Instagram ad, from my Facebook bussiness portfolio, of a bussiness Instagram account, that has been created by my friend?
Does she has to give me full control, of that bussiness Instagram account, first? Or at least some kind of control?
And the second question is:
Do we have to publish a certain amount of pictures first, in that bussiness Instagram account first, and wait to have some followers, to run an Instagram ad, from the facebook account? If the answer is yes, then:
how many pictures should we post before running the ad?
How many followers should we have?
Thank you in advance. We love your videos. We are about to start to sell T-shirts online.

There is no "create new pixel" button available

U saved me, thank yeeeeww!!!

I have been having issues where I get a sale within the first 10% of my budget spent. Then after that first sale from the campaign, the campaign stops spending the budget for 5-6+ hours

I just wanna say that I appreciate this vid. So many POD (shopify, or FB ads) content creators just seem like scammers, and I'd like to think I've seen enough to know the difference between that and someone giving actual good advice and strategy - which I think you do. Giving this a shot.

Hey, how many impressions does it take to test 1 variable at a time? And when do I know it is good?

Hey Austin, you put image, video, UGC for both of the adsets, and every ad has a different angle. Wouldn't this get confusing to understand if the marketing angle is performing well or if it was the ad format? Or are you making each type of ad for one angle?