SEO has it's limits, especially for freelancers starting a new website (Liam Carnahan, Inkwell Content, calls this your digital homebase). Use this quick rubric to see if SEO will work for your freelance or small business.
And note that optimizing your site for SEO, will also optimize it for your site visitors who will ultimately become your clients.
Get more info on Liam and what he does on his website:
https://inkwellcontent.com/ and find tons of resources here:
https://inkwellcontent.com/resources/
Sign up for future workshops with Moxie like this one at
https://www.withmoxie.com/resources/workshops