Trails

Campaign name: Trails
Media: 360 Video
Industry: Digital
Published: Aug 2020
Language: English
Agency: Miami Ad School, Hamburg, Germany
Brand: World Wildlife Fund

Humans have been harming nature for a long time. We lack empathy and do not understand the importance of flora and fauna in our ecosystem. It has led to thousands of species getting endangered.

Trails is a browser-based platform launched in partnership with the World Wildlife Fund. It helps to create a bond between humans and wildlife through various 360 videos of endangered animals in their natural habitat. They can be viewed on any personal device or a virtual reality headset. Trails help us realize that these animals are an important part of our collective ecosystem and they need to be saved.




Creative Technologists: Paras Juneja, Sukratti Jain

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