Quitting Big Law for Shark Tank: Sam's Entrepreneurial Journey to Create the First Electric Flosser

Sam Coxe joins The Gen She Podcast to share her journey from quitting big law to landing a deal on Shark Tank for her innovative product, Flaus—the world's first electric flosser.

She candidly discusses her transition from a stable corporate career to entrepreneurship, driven by a desire to make a meaningful impact. Sam reflects on the glamorization of entrepreneurship, the realities of fundraising as a female founder, and the damaging effects of patriarchal attitudes in the entrepreneurial space. She also highlights the importance of investing in oneself and prioritizing self-care and mental health to sustain her business.

Sam delves into her life philosophy, emphasizing the importance of figuring things out as you go, with meditation, journaling, and networking as key pillars for her entrepreneurial mindset. She shares the whirlwind experience of preparing for Shark Tank with just three weeks' notice, the impact of securing Candace of Sprinkles Cupcakes as an investor, and how the show's exposure led to skyrocketing sales, fundamentally transforming her business.

In addition, Sam offers practical insights from her own journey, such as validating market demand through research, leveraging crowdfunding to raise capital, and the value of embracing discomfort in the pursuit of goals. This episode is packed with inspiration, real talk on the challenges of entrepreneurship, and tactical advice for aspiring founders.

09:26 Floss string is harmful, use eco-friendly alternative
10:29 First big entrepreneurial endeavor rooted in childhood
17:23 Realized desire for creative fulfillment beyond the numbers
24:44 Utilized Google to find and interview engineers
28:01 Consumers on crowdfunding platforms are more patient
36:16 Law background validates being a founder
37:51 Merit-based system perpetuates societal inequalities in career
44:16 Women in VC lack control and power
49:05 TV appearance a dream come true, preparation
55:15 Life's secret: No one knows, figure it out
01:00:13 Independence and self-belief instilled by mother

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Welcome to The Gen She Podcast. We talk careers, side hustles, personal finance, wealth creation, and investing, all through the lived experiences of the coolest women in tech, entrepreneurship, and media. Catch us in between podcast episodes on TikTok and Instagram or join the community at www.generationshe.co

With Love, Avni 💌

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