What is SEO vs SEM? | Sky Digital Agency

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What is SEO vs SEM? What is the difference?
How can you get started with optimizing your business website for search engines like Google, Yahoo and Bing?

In this video, you will:
✓ Understand the difference between SEO & SEM
✓ Learn 5 ways to improve your SEO ranking!

I'm sure you have heard of the term SEO and SEM. Many of us have heard about this term, but are unable to get a more holistic understanding of what SEO and SEM marketing is.

I once receive a phone call of an agency in Singapore that would like to manage our Google Adword Campaigns. So i ask what do you recommend us to do, and she replied, well, can we arrange a meeting with you sometime next week?

And i replied, how much do you think we will spend on Google Adwords and what is the ROI? She could not answer the question, and said she would get back to me after checking with her Account Manager.

So the underlying issue about is, everyone knows SEO and SEM will drive traffic for their business. People are selling it over the phone even without understanding it.

Here is a video where we hope to answer some misconceptions of SEO and SEM, we hope it helps you understand why you're not ranked on search engines, and there are 5 immediate steps you can take today to improve your website's SEO ranking today!

If you have a question, do leave a comment below.

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