How To Brainstorm The Big Idea

I used this method at UT also! Works great. Thanks for sharing!

Where did you get those questions? I would like to have more, how are you, especially to be able to do the 100 boxes exercise.

All good tips for getting going. Except in your example of "allergies are annoying." You took a starting concept and applied a different technique. That is, taking it that one step further to all the things that are annoying. You may or may not have needed to for a solid campaign. How about talking about that in your next video? That decision process...how far to push a concept...or not. BTW, I had come up with a campaign for a naturopath client of mine years ago who specialized in sleep disorders. Our campaign was "Get to Sleep without Pills" -- more the problem-solution variety of headline.

HI!
Can you tell what exactly film Art Directors do or can you make a video about that ?

I like the video and I like his personality. I can see why he chose marketing.

𝒯𝒽𝒶𝓃𝓀 𝓎𝑜𝓊🌹

Oh “outside the box” yeah I do get it, nice.

Cute!

Hi Kevin,
Can you recommend any course which teaches something like what you have been teaching in your videos like these.

When brainstorming and creating these boxes, should I come up with an idea from thin air? Or base it off something that’s already made and try to promote the product? I’m just a little lost on where to start....

Love that Raid design. That's amazing.

Your channel is very insightful.
I wish more of these will be available for younger creatives.

More please!!

Like that strategy shoutout! Now I'm the worst..

Good idea, something I should start doing!

Dude I wish there were more channels like yours. There's so much good stuff out there for design, but virtually nothing on my radar for art direction besides your channel.