Why Car Companies Still Use Clay Models That Cost Up To $650K | Big Business | Insider Business

Because they are stagnant. When AI hashes out a shape in seconds and it's ready for production, the archaic clay people wont know what hit them. Just 5 years from now there probably wont be any clay models being done.

LoL 650k. I can make this for less than 10k and one month of work.

anyone else realize how dumb this is......

"Designers develop vehicles that haven't even been announced yet"

Duh. How would you announce a vehicle that hasn't been designed?

“140° Fahrenheit” please use measurements that the rest of the world understands, not just Americans. Cheers.

Dont even have to watch this vid to know that its worth spending a tiny portion of the actual production price too see what it looks like, but maybe thats just because I learned my job at a company that makes the tools to form the sheet metals for the car body

i can guarantee you these will be replaced by 3d printed models in the future

if you spend 650k on a clay model you need to hire someone who is not out to scam you

If we can 3D print houses, why can't we 3D print cars 🤔

That's impressive. Those modeler deserves all the money they paid for.

And yet every car on the road looks exactly like every other car on the road of the same size. Why spend so much time on design if you never come up with anything different?

The final product always look worse for some reason

So like 6 f150 Texas edition including market adjustments… not that much compared to how many cars they sell.

And yet most of these companies gets the design wrong. Only Aston Martin makes cars I would buy if I had the money.

“Cause it’s the way it’s always been done” is the standard boomer reaction 😂😂😂

It won't change any time soon because it's an industry stuck in archaic ways. Maybe you need a physical full-sized model, but that doesn't really explain the clay. Maybe you need the clay, but that doesn't explain why you need monolith clay models. Maybe you need a monolith clay model but that doesn't explain why it has to be full sized.

I do honestly wonder because these days most cars look pretty much the same there's not a whole lot of artistic flares anymore

Proving these are idiots, none are tested for window angle everyday we are BEHIND some car and we are blinded by the angle of the back window and the sun.. Some manufactures are worse at this then others..

Modern car companies use high tech methods to design their cars? That tells why modern cars quality is garbage, have serious design flaws, and break down so easily.

Apparently Tesla Cybertruck cut cost from the very beginning.