How China’s ‘Firewater’ Became the World’s Most Valuable Liquor Brand | WSJ The Economics Of

that's higher than the MSRP for pappy van winkle :o

turn mold quickly after open

Chinese wine is very delicious but it seems this company has successfully commercialized it! Compared to traditional wine in Southeast Asia, it has an average taste and is not even that good

295B capital and I've never heard of it.

Obviously it is overestimated and will deflate soon

as a chinese person this is nothing to be proud of, the alcohol is also often associated with greedy business owners and corrupt politicians. Instead of making this alcohol one of the top assets we should be focusing on science and technology

For those not used to chinese liquour, simply put, it taste like prune vinegar

Looks like phenyl bottle tbh

ty for letting me know what to short, but then again, i have little faith in humanity and its prosperity, so i assume people will keep drinking poison, oh well

Does the CCP force ppl to drink it?

The bottle design looks like a toilet bowl cleaner.

The bottle design is like a muriatic acid😂

It’s called ccp propaganda and as an ethnic Chinese person I refuse !

pls make chunghwa video

just drink 15$ vodka thats in a glass bottle.

Looks like drain cleaning fluid, can't trust on the chinese they can falsely label the same as fire water.

As an Australian who has been in China for nearly a decade, I love to drink Moutai together with Harbin sausage😂😂

pump and dump obviously.

I wouldn't believe any of the numbers out of China and It's insane that people voluntarily drink poison which it literally is.

Why would the western world support a brand that doesn’t support the western world I’d never buy it

Moutai is the perfect currency to launder and bribe with

Its created with pee water.

Moutai or Motul

As a person live in PRC. I can tell you why. Its market price strategy is similar to Rolex and even better. It’s hard to get a retail priced bottle (200 usd), but if you get one, you can sell to liquor deal for 350 usd right away. And most of ppl cannot get the retail price ones, and you can only buy market price ones from dealer for 450 usd. And the price is quite fixed, no huge fluctuations. As a product like this, no one care its value. They care about the superior price only, and purchase it as a conspicuous goods or luxury gift🙃 I knows it’s hyper overpriced, so I only consume Italian wines in China 😁 I hope my English make sense, cuz it’s my second language

Are those bottles plastic?

That's a liquor drink? Why is it bottled like that? it literally looks like the brake fluid i use for my car 😂 waiting for it's a threat to national security, your liquor would spy on you. Ban it in the US - random US official😂

elishas moms friends
fire water bills depends
trashed mercedes benz

It looks like a change oil bottle you can buy at local gas station

I always have a really hard time trusting Chinese economic data. Especially GDP data..

Why would anyone drink such poison that is made in China?

This is undoubtedly a VERY regional thing. Its popularity is due to the High local population, which translates to high local consumption.
The brand and the product must be facing a LOT of challenges because it has a very significant contradiction between the product's price and its appeal.
$350 for a single bottle... At this price, there are better products with far more value for money proposition.

There's blood diamonds, child labor, and there's Moutai. If you know, you know.

seeing all the uncultured people commenting on how their undeveloped palates are incapable of enjoying baijiu is laughable.

this company surpassed Diageo in value selling to basically one country so they're laughing in billions of dollars while you make fun of the aesthetic/taste.

taste is subjective and that includes liquor. spending hundreds of dollars on a bottle of moutai is no different than spending hundreds on hennessy or blue label. expand your horizons and learn to enjoy other things.

"May have a long way to go..." you know, besides the 400K people who just watched this Moutai commercial 🫣

And they even have a meme coin! Did the company create it on their own or is it some web3 degen stuff?

And it still tastes like cheap moonshine (aka beyond nasty). Best example of "tradition" outweighing "practicality" in Modern China since Traditional Chinese "Medicine".

Looks interesting, I'd like to try it.

Don't care how much it's "worth", because it still tastes and smells like 💩

When you look at maotai from the top, it looks like the Japanese flag, are they trying to insinuate something? (check out the other bottled water debacle In China)

China lies about their numbers. We all know that.

Never heard of it

Old Monk anyday

I work for duty free in middle east.. the number of bottle of moutai we sell is crazy n btw price is 500$ at our shop 🤣🤣

Looks and tastes like straight up jet fuel!

Never heard of it and looks like fire starter .. no thank you!

As someone who has tried this liquor...its absolute garbage...LOL

Whatever you do, don’t try boofing this.