Prof. Dr Jenny van Doorn – University of Groningen | Brand Growth Event 2023

Prof. Dr Jenny van Doorn, a professor at Rijks University Groningen, and her session on: Sustainability sells! Doesn´t it?

Prof. Dr Jenny van Doorn is a professor of Services Marketing at the University of Groningen where she has worked for the past 18 years, specializing in areas such as service technology, robotics, customer engagement, sustainability, and food waste.

The Brand Growth Event is an annual organized by DVJ Insights that showcases best practices from leading brands as well as the most recent academic learnings presented by marketers and professors. The purpose of the Brand Growth Event is to bring together all the knowledge and learnings gathered from research, science, and practice over the course of the year. This year we are focusing on CSR!

Story of the Brand Growth: https://www.dvj-insights.com/brand-growth-story/

DVJ Insights is the marketing research and analytics agency for Brand Growth. The combination of quality, added value, and passion ensure that DVJ Insights helps companies to improve communication, build stronger brands, introduce more innovative products and services, and better understand the buying behaviour of people. DVJ Insights is known for its innovative approach, intensive cooperation with practice and science, and willingness to really listen.

Visit our website: https://www.dvj-insights.com/

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