Vita Coco: My Billion-Dollar Coconut Water Company

Vita Coco: My Billion-Dollar Coconut Water Company

CNBC Make It

5 месяцев назад

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After a chance encounter with two Brazilian women in a New York City bar in 2003 and hearing about the tasty coconut water they missed from back home, Michael Kirban and his friend Ira Liran wanted to introduce coconut water to the U.S. market. The two co-founded Vita Coco the following year. Initially investing $75,000 to launch the product in the U.S., 20 years later, the company has multiple products and is worth over $1 billion.

Produced by: Raffi Paul
Senior Managing Producer: Eric M. Clark
Editor: Marisa Forziati
Animator: Gene Kim
Senior Production Manager: Kathryn Mavrikakis
Reporter: Tom Huddleston Jr.
Additional Footage: The Vita Coco Company, Getty Images

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Vita Coco: My Billion-Dollar Coconut Water Company

Тэги:

#CNBC #CNBC_Make_It #Make_It #Founder_Effect #app #entrepreneur #founder #business #money #money_management #personal_finance #companies #starting_your_own_company #starting_your_own_business #businesses #Millennial_Money #start_up #startup_company #selling_a_company #selling_a_start-up #Vita_coco #coconut_water #michael_kirban #ira_liran #founder_effect
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Комментарии:

@Juls_011
@Juls_011 - 27.06.2024 22:46

I found chunks in mine and it tasted moldy

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@IATCOTUOHAEW
@IATCOTUOHAEW - 27.06.2024 14:13

That's a PAPAYA tree... and it's not a coconut tree ...

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@BurnzOfficial
@BurnzOfficial - 26.06.2024 18:56

As a Jamaican who grew up drinking lots of coconut water. That companies coconut water is not coconut water 🤣 tastes awful

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@Bdigi2012
@Bdigi2012 - 25.06.2024 03:51

I’m new to coconut water , but I tried a few and Zico tastes the cleanest

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@Bdigi2012
@Bdigi2012 - 25.06.2024 03:50

I’d bet coca-cola still manufactures the water, people know coke is toxic . They probably pay him for his name to be the owner

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@unpopuIaropinion
@unpopuIaropinion - 22.06.2024 23:36

Coconut water tastes like toilet water (Straight from the fruit). I am not paid by coca cola I swear

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@CapitalSignaturePvtltd
@CapitalSignaturePvtltd - 16.06.2024 04:46

සුබපැතුම් from Sri Lanka

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@doubleaadoubleaa5538
@doubleaadoubleaa5538 - 12.06.2024 03:40

Your brand tastes like styrofoam. Taste is terrible.

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@acadventure2867
@acadventure2867 - 11.06.2024 14:52

coconut water has many vitamins and minerals that can cleanse the entire stomach

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@jackhandy4406
@jackhandy4406 - 11.06.2024 04:07

It’s gross 🤮 !!! Anyone who has ever lived on a tropical island will tell u that stuff is under ripe!!! People just don’t know!!!

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@alexanderyap7357
@alexanderyap7357 - 10.06.2024 03:43

the price is very expensive. 27 dollars. and not real coconut. I don't know why people buy it. Maybe they've never tried real coconut.

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@peterhsueh5214
@peterhsueh5214 - 10.06.2024 02:51

Profit seems really low

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@dayatec
@dayatec - 07.06.2024 06:48

The chances of addding other ingredients is high in packaged goods. So I go with Natural products only. I am accessible to coconuts but not accessible to salmon fish

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@zene2550
@zene2550 - 03.06.2024 21:21

The pressed white vita actually good. Honeslty all coconut water js not as good as in the fresh coconut. It is nit as fresh and it sits jn a package 😊

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@shabeshansethuratnam9948
@shabeshansethuratnam9948 - 01.06.2024 20:25

I only love king coconut from heritage peak. Glass and real coconut .

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@chiganuggoo9929
@chiganuggoo9929 - 31.05.2024 08:20

I like the taste of this stuff...but it doesn't taste like real coconut...I was drinking Vita Coco for two years before I tasted a real fresh drink of coconut water from yes, an actual coconut while on holiday.

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@mariavanrooyen4592
@mariavanrooyen4592 - 29.05.2024 15:32

I love this brand it's my fave coconut water

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@dakine5331
@dakine5331 - 28.05.2024 02:45

Vita Coco is one the worst tasting coconut water brands I’ve tasted, nothing like fresh coconut water, I don’t even know how people drink these.

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@aliff-vs8mf
@aliff-vs8mf - 25.05.2024 15:25

I taste it but this is not the best coconut water...

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@Nevil_Samnauth
@Nevil_Samnauth - 22.05.2024 19:44

Always a white man benefiting off other countries

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@EcomCarl
@EcomCarl - 17.05.2024 10:05

It's incredible to see how Vita Coco has revolutionized the coconut water market and achieved such remarkable success! Their journey from humble beginnings to becoming a billion-dollar company is truly inspiring for aspiring entrepreneurs. 🥥💧

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@nithin_96
@nithin_96 - 16.05.2024 08:10

People who doesn't even tasted coconut water will be his customers😂 🤡

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@JSV11111
@JSV11111 - 14.05.2024 08:59

I from Kerala India land of coconuts , tasted many packed coconut water but none closer to the real one in taste and quality

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@peterzz4266
@peterzz4266 - 13.05.2024 02:40

Guy even looks like a coconut

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@badassopenpolling
@badassopenpolling - 11.05.2024 10:20

How much SUGAR and chemicals is being used in this tetra pack??????

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@KaizenAction296
@KaizenAction296 - 09.05.2024 09:11

When i saw his face i knew it its all a scam

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@APFLAC
@APFLAC - 08.05.2024 06:15

As someone from Philippines who always drink the fresh one regularly.
This taste sh.....t

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@suboo9682
@suboo9682 - 08.05.2024 04:26

Vita coco trash

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@mitsuhatachibana11
@mitsuhatachibana11 - 06.05.2024 23:15

Drinking vita coco water while watching this video..

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@17teacmrocks
@17teacmrocks - 03.05.2024 22:03

it's pretty good but watered down with added sugar. harmless harvest is much better

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@17teacmrocks
@17teacmrocks - 03.05.2024 22:02

"a chance encounter with two brazilian women in a bar"

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@seerpou
@seerpou - 01.05.2024 16:10

the reason for their success is RIHANNA! that should be a case study for product placement

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@bombaybeach208
@bombaybeach208 - 01.05.2024 05:48

I've tried them..good idea but they taste terrible.

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@barkingcatswow
@barkingcatswow - 30.04.2024 02:15

It's not even good. This is tarnishing the taste of coconut water.

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@samo.6429
@samo.6429 - 29.04.2024 19:07

As a Caribbean, this story feels...insensitive. Including its origins being a man chasing a Brazilian woman in a club and referring to non-white owned coconut water companies as ethnic and "not real"

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@mramaretto114
@mramaretto114 - 28.04.2024 23:15

What a sucess story, great guys! Brazilian Women and Coconuts, Swedish Tetrapak, American entrepeneur spirit

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@LittleMoreHelp
@LittleMoreHelp - 27.04.2024 09:16

Coconut farming destroys natural jungles. This company has a significantly negative impact on the environment, and they keep pushing for more coconut farming in countries like Malaysia. Shame on them.

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@pfever
@pfever - 26.04.2024 15:16

I love coconut water, but these type of drinks take horrible

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@d_lorenzo
@d_lorenzo - 24.04.2024 22:17

Listen… it ain’t fresh or anything like how I remember it from the Philippines when I was a child but.. Vita Coco is good enough for me every now and then

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@TheTreyGreen
@TheTreyGreen - 24.04.2024 17:27

Vita Coco is nasty af

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@meruthie
@meruthie - 24.04.2024 14:20

As a Brazilian who have traveled around and tried different coconut water brands like this one, I can confirm once coconut is put in a package and sold in mass scale its def a non natural coconut water. They add a lot if of s**t toxins to preserve the product for longer, the best and healthiest coconut water once in a bottle and refrigerate is good to drink in less than a week, after that the water taste bad. Nothing better than drink fresh coconut water straight from the coco 🌴

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@PlayList-kh1nl
@PlayList-kh1nl - 23.04.2024 17:11

This coconut water is water down. I would rather drink water than this.

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@superbaobao6830
@superbaobao6830 - 22.04.2024 11:06

Most big companies will never sell authentic taste and ingredients

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@Ridhostarr
@Ridhostarr - 21.04.2024 13:44

I am from Indonesia and living in London. For me, vitacoco is good enough coconut water. No kidding. It is not that pricey and avoding sweet carbonated drinks or sugary juice. For me, it is really nice drink besides tea.

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@Messi-uy4og
@Messi-uy4og - 21.04.2024 09:48

Rubicon is 100x betttthan vita coco

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@TalesOfTrillions
@TalesOfTrillions - 21.04.2024 05:24

Not only is Vita Coco dominating the beverage market, but they're also making a positive impact worldwide with their social initiatives. Sip on that, corporate responsibility skeptics! 🤣

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@AP-fu3bj
@AP-fu3bj - 20.04.2024 02:14

Why do you add sugar to coconut water? I never buy this stuff

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@TheCamJohnson_
@TheCamJohnson_ - 19.04.2024 18:01

Ira was HOOKED😂

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