The Rise and Fall of JC Penney

I'd have given anything for crowded mall culture to have lived forever.

I have shopped for many years and always was a satisfied customer, unfortunately not anymore. I recently made a purchase and wanted it sent to my home. It was left outside three buildings over from where I live. I am disabled and housebound, hence why I shop online. Thankfully, a neighbor delivered it to me. When I contacted JCP they gave me the shipping companies phone number, who then gave me JCP's phone number. I received the runaround and never got any satisfaction. Why would use Lasersky for deliveries. They have the worst reputation online and a pending lawsuit against them. I probably won't shop JCP any longer unless I'm sure of them using a reputable shipping company....

After JC Penney made Ellen the Degenerate their spokesperson, I cut up my card and threw it in the trash, vowing NEVER to shop at any of their stores again. Now Target has decided to stop being a department store and join the PERVERSION movement and I refuse, under ANY circumstances, to ever go into one of their stores again!

Hey where did you learn how to lie Circle?
Jc Penney
-sometime in england

Will Facebook ever collapse?

I never really shopped there as an adult besides getting some nice new ties for job interviews.

JC-Penny was the best. This is where all all school clothing came from growing up.

I used to like Jc penny but the style is awful now the woman’s section is all elderly and the junior section is all crop tops there is no in-between I was there once and they had a shirt that was the same material of my towel but it was mustard colored

They sold online as early as 1983? You must mean 1993?

I hope it falls faster

There are many holes in this overview. I worked for JC Penney in the 1980s when I was in college. They were a powerhouse at that time. Unlike Sears and Wards, Penney’s had refocused their efforts to try and attract a more affluent customer. They had high quality in house brands that one could only get their - St John’s Bay, Worthington, Par Four, Stafford and many others. They had discontinued their auto centers, appliances and remodeled stores. The in store reports reflected their competition in Houston as Foley’s and Joske’s (upscale regional Houston based chains) and not Sears or Wards. The suit department had in house tailors and the furniture department was a strong performer and their home department, especially draperies, towels, sheets, etc were top notch and a large market share. In the late 90s/early 2000s more emphasis was being put on coupons to drive sales. An exclusive contract with Ralph Lauren to create the American Living line in clothing, jewelry and home goods was also initiated. JC Penney had billions in cash on hand and the majority of their employees had been with them for years. Where in the world did you get that they began selling online in 1983? The internet wasn’t even around then. It was at least the 90s when they began any internet presence. The biggest mistake the Penney board ever made was hiring Ron Johnson. You neglect to mention he rolled his ill conceived transformation nationwide without any test marketing. That alone should have been cause to fire the board. They discontinued legacy lines of goods that customers trusted and purchased exclusively at Penney’s for decades. Stopped all sales and coupons. Cheapened their product lines that remained with horrible quality goods. Anything to alienate a long standing customer they did. The remodeling that was done was inconsistent. They ripped up flooring and put in cheap fixtures in some departments while leaving other departments intact. Advertising for Easter sales with two dads and two moms to appease their new spokesperson Ellen caused backlash from what remained of their core family oriented customer. Tens of thousands of older employees that knew their products and customers were fired or forced into retirement being replaced with hipsters that could care less. Dress codes for employees were dropped. The whole Ron Johnson initiative was a disaster. The company blew through all their billions in cash reserves and quickly tanked. Uhlman was called back but it was too late.

YOU NEVER KNOW what TOMORROW HOLDS!!! You should always PLAY IT COOL!!!

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Can you do the Australian company Dick Smiths?

“They started selling online as early as 1983”????

Great work dude congrats on 100k. Been here since 2.3k not so long ago. Consistency and quality. Keep it up!

In 1999 at the dawn of my software developer career, I actually had a pre-interview with JC Penney. That is, I met for lunch with one of the consultants out there. They had a pretty nice web development operation at HQ at the time. But you had to wear a suit to work. Also, I was told my long hair was a no-go. I passed on the opportunity for those reasons. See? JC Penney would be a powerhouse today had they just hired me!

To Bad I Bought Most Of Our Household Appliances at Jc Penney. One of my first credit cars was from Jc Penney

I got my engagement ring through JCPenney, we are having the ring sized through them but they have had it weeks longer than they should have. We're getting really annoyed.

Target is next

I have been in one JC store in my life but no one sold online on 1983

You talk about the fall of JC Penney as if it were mostly the cause of a few bad business decisions. However, the more I look at data and the lasting effects of the 2008 great recession (I'm starting to believe it was actually a great depression), I think that too was a contributor to it's failure. Yes, you are spot on about the coupons vs full price. But fundamentally, the consumer is broke and the economy never fully recovered. The fear of another 2008 event is fueling fear in consumers which (to me) contributing to the decline in retail and everything in general. Nice channel!

As someone who has worked for the Salon inside JCPenney for almost 7 years. This hit hard.

Don't hire Johnson again 😐

When you have a retail business see what young people are doing, where they are going. What they want.
You can get a single product at wholesale price on Alibaba nowadays, even when not buying wholesale. And a lot of stores have conceited employees.

Sears and JC Penney should not be compared to Target and Walmart. You can get groceries at Walmart. The first two never had groceries. They should say why is Macy's doing better?

I think JCPenny will be re-listed and it will come back strong.

Me da pena cuando algo tan icónico y nacional se pierde, aveces x la mala administración y los empleados, también pueden arruinar una empresa, lo digo x experiencia. Es una pena k compañías, realmente americanas cierren sus puertas, ya el valor, respeto y lealtad se a perdido.

It’s a shame!!!! Nothing is for ever.😔

GOOD, start making shit that actually fits and have more variety. I dont feel bad for any of these stores losing to "amazon"

Sam Walton sure learnt a thing or two or built a better mousetrap. Juz go bankrupt la…jc will become a penny stock

Johnson also discontinued basic clothing products that people (like me) had bought for decades. I’ve never found an equivalent replacement. Johnson destroyed the company.

We still have our JCPenneys but it’s still expensive. When you price ending in .97 you couldn’t use a coupon on one item, always had to buy more. Their stuff just looks old and my teens never liked Arizona, even their Nike line. Too little, too late. I usually buy clearance items only.

JCPenney,a good place to shop.A terrible place to work!!!I worked there for15years They don't give a shit about their employees!!!

over price

Jewelry counter sales person place Necklace around your Neck then leave !

"They started selling online as early as 1983". Really...so a few months after the internet entered the public domain, JC Penney opened an online store so they could sell T-shirts to a handful of tech geeks at universities. Sure they did...

Was there even an “online” in 1983?

macy's, dillards, etc...they are all doomed. ecommerce, zoom, etc will kill almost all bricks and mortar retail and office work. landlords got too greedy and prices had to absorb overpriced rent.

how would jc penny make a comeback?

Penny's have been mismanaged for years.

My Question is who's working for Walmart that will overpass them like Sam did with JC 🤔✌️

CEO’s are often have such huge egos that they think they can fix the unfixable.

We want JCP to come back(from Atlantic City New Jersey)

I have shopped in jcpenny since I was kids . They have cheap quality products at high price.they have big sale on weekends drawn big crowds before Ron Johnson.

I'm truly passionate about going to Harbor Freight I just like going there and I like buying their things. Everything else I buy on Amazon even food sometimes.

They tried to sell all of that woke preppy garbage and they paid the price for their failure.

Ron Johnson - had nothing to do with Apple Retails Success!