Ask a publisher - how does influencer marketing work? | #BookBreak

Everything you've ever wanted to know about influencer marketing, from the perspective of a publishing house! We work with the community on BookTube, BookTok and Bookstagram – and I'm here to answer all your questions.

Are you a BookTuber, BookToker or Bookstagrammer? Apply to join our Insider programme here: https://forms.gle/cU28QsdwwqgExSRW7

WATCH our chaotic giveaway process: https://www.instagram.com/reel/C4iMLU2o9ka/

0:00 Intro
1:04 What does an influencer marketing manager do?
2:31 How do you get accepted into a publisher's influencer programme?
3:10 Do publishers care about followers?
5:35 How do influencers get proofs from publishers?
8:18 Do authors choose which influencers get proofs?
8:45 What should influencers never do?
10:05 Should influencers wait until publication to post book reviews?
12:11 What is the most important thing influencers can do?
13:10 Are book reviews still as important as BookTok?
14:08 How do publishers measure success on BookTok, Bookstagram or BookTube?
14:37 What is the marketing funnel?
15:50 Does BookTok sell books?
18:16 Which analytics should influencers share?
19:01 How should publishers protect influencers from backlash?
20:48 What's the best part of influencer marketing?
23:10 What's the worst part of influencer marketing?
23:48 Why is it important to disclose ads?
24:46 Do you have to disclose ads for gifted products?
25:34 Why can't you sell proofs?

Check out Book Break on Instagram: https://bit.ly/2ICMj7M
Follow us on TikTok: https://bit.ly/3McQPI7

Find us on Twitter:
Pan Macmillan: https://twitter.com/panmacmillan
Emma: https://twitter.com/drinkbymyshelf

Subscribe to Book Break to hear about the best books, fantastic authors, your fave YouTubers, & sneak peek behind-the-scenes publishing info, all from the team at Pan Macmillan - we love books, it's our job!

Whether you like new books or classics, literary fiction or YA, poetry or non-fiction - Book Break's got it covered.

Got a suggestion for future #BookBreak episodes? Well, why not have your say on the videos we shoot by filling out our google feedback & requests form? We want to hear from you: https://goo.gl/forms/K8VUK9eqYYp8FvmK2

Тэги:

#books #booktube #author #pan #macmillan #bookbreak #book #break

Скачать видео