How To Create Facebook Custom Conversions

Thanks for the video!

Does sending over custom events from GTM not work anymore? I created a custom event in GTM, sent it over to the pixel, verified it in Meta, but it is not showing up as an option when setting up the campaign and selecting a conversion to optimize towards (also confirmed I'm selecting the correct pixel).

I would use a standard event and the Event Setup Tool to make this all easier but the event I'm trying to track won't work in the Setup Tool nor does it have its own page so I can't use the URL contains option.

Any feedback would be appreciated.

Hey thanks for such great videos, just a quick question as holiday season is on its way so how should we get ready for it & what strategy shall we implement to get most of it

1) what should be the campaign structure
2) which creative types shall we use
3) how to create a compelling offer
Thanks in advance 🙂

This is very insightful, thanks for sharing👍

Can I use this to track online orders for a restaurant?

Thank you!