Why Does SEO Take so Long?

When you're shopping around for an SEO agency, you might hear that it takes 6 to 12 months to get results. But why does SEO take so long?

In this video, I'll go over how Google makes money and why protecting the quality of search results is one of its primary focuses.

Then, we'll go over how Google tests your content to see if it performs better than the competition based on user experience metrics. There are over 200 ranking factors that are collected on a daily basis — and compared across 8.5 billion searches per day!

Then, I'll show you a breakdown of Google Search Console for a position 1 search term with a timeline of how long it took to rank — knowing my content would eventually get there.

SEO takes time, but if you're doing it right, results can last for a long time.

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