OMO（Online merge Offline）電商整合貨架顯示器

OMO（Online merge Offline）電商整合貨架顯示器

Minerva的貓頭鷹

54 года назад

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OMO可視為O2O的進階版，OMO不再強調把線上客源導流至線下的過程，而是把重點放在線上、線下客戶資料的整合，藉此更精確地掌握受眾輪廓，並且針對不同的消費族群，提供個性化銷售服務。換句話說，OMO可根據不同消費族群的需求，做到精準行銷，比起O2O行銷模式，OMO不止更符合時代潮流，也更貼近消費者需求。
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