Why Swiss Watchmakers Are So Nervous?

Popular luxury watchmakers have priced themselves out of business. Most younger folks can't afford to go out and buy themselves a brand new Rolex or Omega to reward themselves for a well earned promotion or a raise or achieving some milestone in life (which was how the brands earned their success with previous generations) as they are now priced 3-4 times what they're worth.

The current strategy will greatly affect brand recall in future generations and these brands will be relegated to the likes of the uber rich who are definitely less price sensitive but have many options at their disposal.

Since no one likes to spend money when there is so much uncertainty surrounding the global economy, the slow growth or decline in sales of luxury watches would make sense. After everything settles down, I believe things will return to normal. I appreciate the enlightening video.

This video is missing the larger picture. It's not what's happening in the watch industry that's relevant. It's what's happening with people in general. When I go out, no one wears a watch. No one. Not my friends, not strangers on the street. Oh wait, except the apple watch. My friend Andrew has one. That's it. I walked into a star bucks, only two baristas had watches. Guess which one. Yeah, the apple watch. That's the real danger.

The swiss need to get on their hands and knees and thank the heavens above for their consumers continuing to support the hype and the hikes.

Swatch will ultimately kill the Swiss Watch industry. Take an awesome workhorse like the ETA 2824-2, make it virtually unserviceable by removing the regulator arm, castrate a 4 hertz movement to 3 hertz & call it a day. I would gladly pay a premium for the old school but I will learn to adore Sellita. Dummies…..smh……

I feel bad for a person who legitimately needs a tool watch but can't get their hands on one. Say, a diver who needs a Submariner as a backup to their dive computer. I guess they can buy grey market or an Omega but sheesh, what a pain.

They had it too good for too long

This seems like a bad time for watch investors

I had no idea the watch market was in trouble, wow!

I did not realize that the Swiss watch industry went from 60 million units to today’s current 15 million units. No wonder the Big 3 command 6 figure resale per unit. Of course, if a watch costs what a car , house, or condo costs, then only a select few can buy a luxury watch from the Big 3. Even younger people won’t be able to buy the Big 3 and will find other affordable brands like the rest of us.

I believe with the grey market being so high, it kept normal people outside the watch market. If the grey market weakens it will just open up opportunities for normal folks to get desirable watches

My young adult children have no interest in analog watches, worse they cannot read non-digital watches at a glance, unlike my generation (GenX) and older.

Isn’t FP Journe bought by 10 people and they all work at Govberg lol?

I m sorry but watches have become overpriced

The fall of Greed…

well the slow growth or drop in sales on luxury watches would make sense, no one likes spending when there is so much uncertainty on the world economy. I think everything will be back to normal after everything going on cools off. thanks for the insightful video.

Very informative video, it's a great learning for me today. Thank you for sharing~

helpful video thks

Excellent video with detailed explanations

Also, most of the smaller, more affordable brands are owned by LVMH, Richemont and Swatch etc. and they’ll be fine… ‘affordable luxury’ won’t last :)

Speculators that get burned buying to make money took a risk, it didn’t pay off - what so investment companies always say of speculation ‘investments can go up as well as down’.

If this helps make brands that have been difficult to get like Rolex more affordable then that’s a great thing - if speculators lose money, that’s too bad - maybe they ought to do something else.

Worry, fear, uncertainty, are a problem, especially in a situation that we still face, post pandemic.

the pandemic then the war it seems like these businesses are only going to keep finding it more difficult to manage overtime though not in the long term

Sure they have to worry, they'll notice a huge drop in the following period, economy drop affects every sector

More people going homeless... It's the global elites plan...

Investment in this niche is really uncertain, we should diversify our investments soon, nice video

Uncertainty is surely a big problem especially after the pandemic,most of the things changed

i can see the difference between the swiss Watchmakers and the other marks

The manufacturers have a sense of worry, which means they have been rational, but the quality assurance of luxury watches has the prospect of this investment and I am still optimistic. Thank you for the wonderful content, which has inspired me a lot.

I'm always learning something new on this Channel...Keep up the great content

The video is great, I really didn't think there would be so much in the watch industry, key information for us

Thanks for sharing video. Your clip gave me more information and knowledge about the economic and finance in watch industry

Japonese are getting into the scene now. Also inflations is affecting swiss watchmakers

Through this video I got a lot of information about watch market.The information given through this video will be very useful for everyone.thanks for the video.

Excellent explanation to know a little more about luxury watch market .Incredible information thanks to this video .now I know more about the subject, Thank you so much for taking your time to explain everything into details

Buen Vídeo gran información sigue así me gustan los relojes

This year was bad for Swiss Watchmakers, I think Japan's watchmakers getting successful on making best watches.

I would like to see more videos about the watch market, thank you for informing us.

Support the little guys!

Excellent video! No one can compete with Swiss watches

which was a record year overall for the industry. It's been a few bumps here and there all right, but so far it's been a successful run

These guys have some competition!

Great video about watches.

Nice information is very helpful I am impressed with the knowledge shared you have my support greetings.