The Stanley Cup Craze: A Case Study in Marketing and Psychology

Hey Kaye! Thank you Soooo much for the breakdown of Why On Earth the Stanley Cups are so popular. I literally had a conversation with my friend about it the other day. In your conclusion, you gave us some great pondering points to help us create the same effect on our brands. Going to test it out today!

Well- after seeing your Stanley cup and watching this video, I just ordered myself one from their website!

Ya’ hooked me!😂

I've been involved in what I'd call a "public laboratory" for this trend - a pickleball club (speaking of other crazes). There's a table by the ice machine that keeps all the thermos-type-thingies that people leave on the courts. It can have as many as 20 orphaned bottles at a time. I've yet to see one of these Stanley ones in there, but I do see them on the courts all the time and always with women friends. The lost & found table has a variety of the passe bottles, like Hydroflask, etc. You can see the history of the desired bottle from week to week. Hopefully, someone takes the old ones and donates them as the hipper members upgrade to even trendier Stanley thingies. Anyway, the Stanley Cup has taken over. Side mention: having a name, "Stanley Cup" that already has brand recognition is also important. I mistakenly thought this post was about the NHL hockey championship.

Very well said. It’s all psychology, not necessarily an innovative product.

Hermes since 1837👜

I learned a lot through your video. Thanks for your sharing!

I have a question ❓

Why people don't think that they are spending more money for just coloured instead of otger?

Stanley cups are being counterfeited more than American currency.

I don't see the point in spending that much money on a cup

this was very informative, great work

I guess there could be worse things people are obsessed with. But buying more than 1 or 2 of these kind of defeats the purpose of a reusable cup…