Jenna Bush Hager, descendant of Presidents, is now a kingmaker in publishing

Jenna Bush Hager, descendant of Presidents, is now a kingmaker in publishing. There’s a crazy notion in Jenna Bush Hager’s morning routine. Coffee spills from her mug, occasionally threatening her Today show uniform. Lipstick stains a tooth or two until professionals step in.

Unconventional strands of hair are stuck to her mouth at a staff meeting, where she hints that no true
Texan would embrace the kind of “cowboy cation” the show envisions. (“Hair in your mouth, you’re like my
daughter,” her co-host Hoda Kotb, who was wrongly scolded on camera, teased her.)


In her dressing room, Hager sits amid well-curated trinkets that trace her long, odd public arc: a picture
of her father, George W. Bush, cradling her and Barbara, her fraternal twin sister, as newborns; a
handwritten note from Andy Cohen, one of many celebrity friends she has amassed, pinned to her mirror; a
framed painting of a dozen books by a dozen authors, you Authors neatly lined up.

And once a month, Hager rises from that corner, steps over her bunny-adorned “Hop on In” welcome mat, walks
out onto Rockefeller Plaza, and waves to a live audience to hold up the freebie literature they’ve just
received.

History dictates that this book is very likely to become a bestseller, regardless of the previous notoriety
of its creator. It could well be a TV series, produced by Jenna Bush Hager. At least for the mere fact that
Hager said his name in front of an audience that trusts her like a doggedly persuasive aunt, it will seep
into the culture — on shelves, in stockings, in the Amazon rankings.

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