Brand New Thinking for Heritage

A short movie about one of the executive leadership workshops of HERITΛGE: Brand New Thinking: Branding Heritage Assets/Brand New Thinking for Heritage. After its original run in 2015 (Brand New Thinking: Branding Heritage Assets), this workshop took place for a second year on 14-17 October 2016 in Athens and it will be repeated for a third year on 13-16 November 2017. The workshop is led by international museums’ brand expert Frances Croxford (theseekingstate.com).

Тэги:

#HERITΛGE #Heritage_Management_Organization #Workshops #Executive_Leadership_Workshops #Branding #Heritage

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