Marketing Data Analyst Career #dataanalyst #marketinganalytics

What’s the road map to breaking into a Marketing Data Analytics position?

Marketing data analysts are responsible for analyzing statistics and looking for ways that the company can improve its marketing efforts.

Similar to other data analyst jobs, a marketing analyst needs a core set of skills around statistics and analytics tools. After all, these are the foundation for any data analysis - including marketing analysis.

Marketing data analysts work on a variety of topics such as:
Providing input to the total marketing budget
Recommending how to best spend marketing budgets for maximum value
Understanding lead sources
Ranking leads by their potential value
Analyzing A/B testing results