What is Amazon ROAS? | PPC ROAS

What is amazon ROAS?

Return on advertising spend is a metric that brands use to measure the effectiveness of their advertising campaigns. RoAS helps businesses determine exactly how much revenue they generated from the business.

How to Calculate?
RoAS =Total Sales Revenue / Total ads spend
ROAS=$4000 / $1000 = 4
It means if you spend $1 on ads, you get $4 in sales.

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