One of the biggest problems facing any charity is working out how to get your audience to emphasise with your cause. Save the Children achieves this by taking the war in Syria, now in its third year, and asking us how it might feel if it was happening in London. Brilliant work by creative agency Don't Panic in producing one of the most powerful and effective adverts in a crowded market.
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#Save_the_Children #Syria #Second_a_Day #London