LA Kings Reveal Their Brand Evolution with New Logo!

The LA Kings today officially announced and unveiled a brand evolution consisting of new team logos and design elements. Specifically, the teams new primary mark, which contains core elements from the club’s 90s era and original crown from the team’s inception in 1967. Additionally, the club introduced new word marks, brand font and updated color palette, which features a new “enhanced silver,” which will be showcased on the club’s new jerseys that will be introduced next week. All marks go into effect immediately.

The new logo is a reimagined version of the iconic logo the Kings featured from 1988-1998 and now features an updated version of the original “Kings Crown” from their inaugural season in Los Angeles. The official team colors remain Black, Silver, and White.

For more information, head to our brand website at: lakings.com/legacy


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