Email marketing sometimes sports some weird definitions. What is #email CTR and open rate, why do you need them, and how to improve them?
We've all heard these terms, and most of us know what they stand for. But do we really know how to use them?
In this video, Moosend's Téa gets into the most important tidbits marketers should keep in mind when it comes to their brand's Click-Through Rate, their campaign's Open Rate, and how a subject line tester and using FOMO could end up being fantastic or a disaster.
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⏳ Timestamps:
00:00 Intro
00:35 What is Open Rate?
01:02 What is Click Through Rate?
01:50 CTR Tip #1 - Copywriting
02:30 CTR Tip #2 - CTAs
03:33 CTR Tip #3 - Layout & Design
04:21 CTR Tip #4 - A/B Testing
05:37 CTR Tip #5 - FOMO & Urgency
06:29 Open Rate Tip #1 - Subject Line Copywriting
07:05 Open Rate Tip #2 - Emojis
08:25 Open Rate Tip #3 - Powerful Words & Numbers
10:20 Open Rate Tip#4 - Examples To Copy
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#emailmarketingtips #emailmarketing #marketingmetrics
Тэги:
#email_marketing #email_marketing_service #marketing_automations #Email_CTR #Email_Open_rate #email_marketing_metrics