Today's Trade Show Minute - Episode #3 - "Why Bother?"

http://www.TodaysTradeShowMinute.com - Like the farmer remembering where he planted his crop, the trade show exhibitor MUST remember to follow-up on the commitments that they make on the trade show floor. Most exhibitors say that their number one objective is the generation of sales leads. That being the case, wouldnt you expect the follow-up process to be well managed? I have found that companies that take the time to identify the information that matters will do a better job of collecting that information and following-up after the show. Good data begets good follow-through.

Тэги:

#trade_show_marketing #exhibitor_training #exhibitor #trade_show #trade_show_selling #skyline_exhibits #mike_mraz #exhibiting_excellence #educational

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