In this video, I share the five scenarios in which it is okay and perfectly fine to pay retail price (msrp) for a luxury watch. While everyone likes a good price, there are some times in watch collecting that retail may have to be paid. As certain brands such as Cartier have tightened up their watch distribution, if you want a certain watch model, you just may be unable to get a discount. I cover Rolex, but also share other scenarios outside of Daytona, Submariner, etc where if you want the watch, you'll need to pay.