7 Brand Strategy Examples (To Position Your Brand)

Hiya Stephen, great video with relevant examples that makes complete sense in relation to brand positioning. Your video came in quite handy, definitely needed this refresher.

I am a strategic planner and I am currently working on a client brief to launch a new digital wallet/mobile financial service (MFS). The product category is currently in a stage of maturity where consumers have necessary knowledge and awareness about similar products. The product aims to offer 1 or 2 differentiating features compared to its competitors, although I don't feel it's compelling enough to create a brand positioning based on that.

Based on the information above, how do you think a "me too" brand should position themselves in a market that has reached its maturity? What would be your suggestion/s with positioning this new brand? Would love to hear your thoughts on this. Cheers ✌🏼

dollar shave club is like revolution for me !

Amazing video brother !