Setup Facebook Conversions API with Google Tag Manager (server-side)

I´m grateful for your video. I was reading your answers to previous comments on this video in which you said GCP offers a free tier and you refered a Google webpage. I visited it but I don´t know how to traslate what Google says about thresholds of its free tier (about all their cloud services) to what is needed for the configuration of FB CAPI through GT manager. Let´s say my website it´s going to have 1000 visits/month and that could generates 3000 events, how could I know if that is covered with GPC free tier or how much will be the cost, could you tell me please.

And I have a different question, is it possible to configure the GTM web container to send the events to Google Analytics instead of the GTM server container? most people are now setting up sending events to Google Analytics from the server side, I don´t know if there is a reason for that

This was great and to the point! Do you have any videos showing how to stop sending the events that are not setup for Facebook to Events Manager?

Question: You don't explain how to set up additional events - do i need to set up BOTH a GA4 event tag and a Meta Pixel event tag, if I want to create an event for a purchase (just for example).

If I understand your video:

GA4 event tags will send to the server, where events are received by the Facebooks CAPI tag.
Meta Pixel event tags will send data straight to Facebook, via pixel

So as i understand you, you DO need to have 2 tags per event, right? One GA4 Event, and one Meta Pixel event tag

Hey - I notice that in your GTM web container there is both a standard GA4 tag and a SS GA4 tag. Are both tags required for the setup? Just concerned about duplication of standard events.

thankyou for tutorial! , i have question, currently i dont have google cloud for server, but Now i'am using Vultr as hosting which is my domain stick in it. So if i chose Manually provision tagging server on container setting, and then code Container Configuration generated. and then what should i do next ? where i should put that code?

Can you help me to set up a Facebook Capi set up

Great video, its a been a huge help for an upcoming interview. Thank you

Unfortunately, this is a paid service. From Google itself:

"To sum up, the price of server Google Tag Manager hosted in Google Cloud will be:
Minimum $120/month.
For websites with higher traffic and tags, the price will increase to $240-$300/month.
Logs will cost additionally $100 for 500 000 requests."

It will be a good idea to mention such "insignificant" details.

Thanks for the helpful video! Hope you can help with one question please. I have my CAPI working so that browser and server events are successfully deduplicating. I have custom parameters for 'Time on Page' and 'Scroll Depth' events. These custom parameters (ie scroll_depth = 50%, time_on_page 60seconds) are appearing in Events Manager testing for the Browser Events, but not for the Server Events. If you are able to suggest any guidance I would be grateful!

It started off alright, but then halfway through I came to realize this is far too advanced for me. I don't even't know what I'm doing LOL.

ensina em portugues

Thank you very much for the very helpful video.
I have a QUESTION: I created/Installed automatically Facebook API. All these steps are set up in GTM itself but it is differently configured than in this video tutorial. I can I understand it is correct or not. any recommendations? if I delete everything and set up again. will it have any effect on Facebook even

Hello, do you offer set up services for CAPI - I've got most of the things ready but some of them are not clear to me. Would pay a full price for this.

Gtm server side is it free?

Great video, thanks a lot! Only one question, do i need to add the event ID variable to my Facebook Event tags also? To make sure they dont "double count"

I was able to trigger any event but purchase! Any clue on what's happening? Even when it's not a standard event, it shows as custom event on facebook. Purchase don't even pass through. In preview, it shows tag fired, but when i open, it shows firing status: failed

I used a client side account with a webhook end point sending information from the browser to the webhook, cheaper than server side :)

Awesome stuff brother

Do you have a tutorial on how to deploy your own server through others providers (AWS or DO) to host GTM ServerSide?

Hey there I’m hoping you could possibly give some advice and insight on three specific questions.
Since post IOS as you’re already aware has caused data loss in ad reporting.

To address this I’m using CAPI which I hired someone on Upwork to help me set up using google tag manager for events to be sent through a server as well as my browser.
Which has worked to send all of my events including purchase events to Facebook.

But the problem is, even though Facebook is receiving the purchase events which I can see being tracked in the events manager…
For some reason only some of my purchase events are being reported back as conversions in the ads manager, and I’m not able to get accurate data to know which campaign or ad set the sales are coming from.
So with that said I have some quick questions I’m hoping you can help me with…

1) Is there anything else I may have missed that is causing Facebook to be unable to link the purchase events to the ads in the ads manager reporting?

2) Does running ads without the data being picked up properly by Facebook “dumb down” the Facebook AI resulting in an impact to all my ads and future ads I run?

3) How do you determine to scale the correct ad sets when not sure which ad sets are doing well due to data not being received accurately in Facebook?

I hope you can see and help me in my question sir. thank you so much

I want to thank you very much for this amazing tutorial, and I trust this informations you just giving here worth so much and very valuable. thank you man for all those efforts :>

I installed everything, and it works fine! but how to hash the customer data sent to facebook conversion api because as you know facebook impose the customer data to be hashed before sent to them?

Got lost at the set up for SS-GA4 Config directions. I only see Google Analytics: GA4 and Google Analytics: Universal

How i connected the container in server? Is necessary?

Thank you, that really helped

It's not showing for me Google Analytics: GA4 Configuration. Do you know why? Thank you

Do you have any tutorials that break aspects of this down Im quite new to both GTM and server side. I couldn't understand what all of the fields to set are for in the GA4 config also do I need to add the transport URL when I've used the send to server container option and put it in there I don't think I had seen that as an option in your video?

I've tried creating a purchase event using a ga4 event linked to my config, Ive put the event name as purchase, and even though the trigger is successfully firing it isn't being picked up by my server. Its only picking up the pageview events and not the purchase event I've got everything else the same as you've shown I don't understand why it isn't being picked up.

This video was excellent, it helped us a lot, thank you!

We now have CAPI working great. However since adding the transport URL our GA4 analytics is no longer recieving data. Do I need to set up a secondary GA4 configuration tag without the transport URL for the analytics page?

We are using WooCommerce and Facebook ads and I was wondering if having a Facebook CAPI in combination with a Facebook pixel would be enough for us to track purchase events?

Why do you need to put billing information? in the future please provide information if what you're showing will cost to set up or not it is very frustrating. This for me was also far too rushed for someone who has little experience with GTM mostly around setting up the variables and triggers.

GA4 is a must for this? I'm using Universal

Best one for present day! Thank you a lot!

Just did like you shown, and it works. But when i test my server side events at Event Manager - i can see only 2 params (value and currency).

but i sent more.. Like content_ids, some custom events, content_type.

Is it normal? i can't get it

Hi
I don't understood how can we create the Variable {{Transport URL}}
I got the appspot link in the Server created by Google for my GTM Server account. But idk where's the type of variable that we need create, got it?

If u can help us in Brazil :)

Someone here can help me to do all the steps correctly? I can pay for helping me.

Hi! How do it for connecting the google tag manger in my site in html? I follow this tutorial and my code show just a long code key and not code default with script.

Hi, great video. No need to put the billing information? And if i put how much will charge on the card? Thanks

I don't have a Facebook conversion API tag on my GTM, where can I search?

How do you get the event ID variable?

thank you for the instructive video!
is it correct to implement the single FB events like Purchase, addToCart and so on via a GA4 event tag? For example "Event-Name" (Purchase) with the event parameters "Value" and "Currency"? Do the event-name have to be written like in the GA-4 documentation (e.g. "add_to_cart") or like in the FB documentation ("addToCart") to be recognized? i hope you understand my question!

the already existing Custom-HTML FB-Events remain and will be fired anyway. correct?

One last question about the event id. Is this a random id? does this also need to be added to the pixel-events (custom-html) so FB doesn't double count an event?

thanks a lot

Thanks for the video. Q. If I implement the cAPI through the server-side, will I be able to report ios 14 events back to Facebook?

Hello Farhad,
this is a great guide and it was extremely helpful for me.
Do you also have a written version of this on your website/blog?

Hi Dear thanks for very good explain but can you explain me more about the Data implementation