This Facebook Ads Targeting Update Has Changed Everything!

Hi im a fb ads specialist or meta ads nowadays , i can help you about ur e commerce business

With dew respect to Ben Heath, anyone using this new feature. What's your outcomes, anyone?

Come Quickly 🖕🤤

I’ve used Advantage + audience go haywire before. I advertise for very specific medical procedures, so sticking with the original audience targeting works best for me.
It’s definitely a great tool though!

Ben you are amazing, A question of mine is, Is it good practice to test single single interest in multiple ad sets in Advantage+ Audience? I'll be waiting for your response.... Love You

Now Ben, Do have to switch back to the original audience in order to only "Retarget" ? BTW Thanks for video?

Hi Ben
Could you please create a video on how to get post id for an ads that is currently running or that of been switched off.

Been struggling with that for a why now

I must say, One big edge of Ben's videos, they do not need to be at 1.25x or 1.5x to save time 😄. He speaks so fast that he might need😃

Hey Ben just wanted to say you really teached me alot how to run FB ads, thanks. Btw can I add multiple interests when using advantage+ since my clients could be interested in both or either

Hey ben

so i should use it if I have a new facebook account ?

Hello bro
please help me. Im myanmar
my countary is fb band.
My page is permanetly restritet
im very sad please

The Mr. Bean scene while you give Meta some directions 😂 Thanks for the video, i'm working with ads and also learning from you all the time.

Cant find people who tried facebook ads abd failed commenting. There should be many. Dont trust facebook or these videos.

Hi Ben, I hope you're doing well.

I was wondering if you could offer some advice on the Business Details section in Facebook Business Manager. Specifically, I'm not sure what to enter in the "Website" field since I don't currently have my own website. Any suggestions you have would be much appreciated!

Ben , is it the same if i switch to original audience but i dont change any age / interest ?. Is this also considered as advantage+ audience?

Should i use one product niche for each fb page instead of multiple niches?

Thanks a lot!

Did they take away the locations option? Can't seem to target people specifically living in a location, seems the default is people living or recently in, but no option to change it to just living in

I'm a local business and almost all the time I get the "adset may get zero result". Regardless if I change the audience or increase the budget and meta team cannot give me an answer too. Any suggestion on what to do?

So does this mean you are switching from recommending a campaign with 5-6 ad sets? What structure would you recommend now?

If you are doing video awareness campaigns, shoudl we be using the new "Maximise ThruPlay View" or a different setting. this is to build a cold audience for retargeting. Love the Omnipresent strategy and in the mid of implementing it with good results.

What specific niches are you SEEING do the best right now in terms of direct to consumer sales ROAS? Which in your opinion are doing the worst ROAS direct to consumer right now in 2024?

Sir next video how to follow up one click in automated your business suite ❤thanks

thank you

Thank you for your content explaining how to use Facebook Ads correctly. I have a problem, I have my Spa business in Ecuador and when I do the advertisements on Facebook Ads there they work very well, when I try to do the same here in Canada it doesn't work and I feel frustrated, maybe, you could make a video explaining how to use Facebooks in North America 🫣.

Channel always with super relevant and interesting topics and tips. for when one about the creation part and suggestions about the creative part of the Ads.

I’ve come across your videos today and wanted to let you know I’m so thankful for you posting these. Definitely the most easy to follow tutorials

Hey, I'm new to Facebook ads after watching your videos i try to create a campaign to sell my web application. Since i just started i only tick message on WhatsApp. Then in this morning i got 4 people message me and I reply till the 4th person and my WhatsApp is banned. Do you have any idea why ?

If its only suggestion then why does the audience size shrinks on a side bar when you put “suggestions”?

Hi Ben, thank you for your helpful videos. I ran Messaging campaigns with Advantage+ audience, i see the lower CPA but the quality of audience is not good. I want to target at people with high income, but Meta shows Ads to audience at lower income. How can i fix it ? Thank you 🙏

I always feel like my business wouldn’t benefit that much from these updates. Automotive is too complicated and purchases take years to repeat. Moreover, every dealer has to replicate this strategy with each brand they represent (which also have dedicated budget). Internal competition is already brutal with custom audiences: wouldn’t Advantage+ make things even worse?

ben is literally the SAVIOUR 😍😍

Hey Ben

Your videos have transformed our FB ad campaigns, so thank you very much for that.

One question: when you transfer a lead from "raw" to "won" in FB Lead Centre, does FB recognise that and update its machine learning to account for the type of lead won?

Thank you

Hi Ben, in your opinion: what’s the closest we can get to pre-ios lookalike customer audience? For super niches in my case. What’s your advice?

Also - -did you figure out how to merge all engagements using their auto-placement? Big annoyance is I cannot duplicate into different interests/audiences "we built this ad custom to the xyz specific placement"

How do you manage audience overlap with this? Wouldn't I just want to create a separate adset for a LaL if I want to expand beyond rather than just blindly target ?

if they remove my ability to remove this nonsense i'm going to have to start my own social media company. no facebook, i do NOT want people who do NOT fit my criteria

I adore you ben. I wait to see ur information❤

Interesting, I was wondering about this myself. Meta keeps suggesting it for one, so I know that's good lol

Awesome video Ben. Ben, One of my clients ad accounts has disabled and it says insufficient funds even though $1000 in the account. Is there any way to fix this? :-))

Appreciate you Ben always releasing content regarding the latest updates/changes to the Meta platform! Solid content.

This is an old video

Hello Ben how are you doing ?
I want to ask you something what if I create a campaign "sale" with objectif view content and give it a small budget like 3 or 5 dollar and I select a bench of interests then i leave it for 3days to collecte data after that I duplicate it and switch audience to adventage + it will work ? Or its just the same thing will happen if I select advantage + from the begging?

When it comes to broad targeting, I've found that the old way of doing broad is better than a no constraint Adv+ Audience. However, if you're doing mid funnel retargeting with something that could also appeal to a wider audience, it's def the way to go.

Since Facebook removed the ability to target anybody on anything related to social issues, how do you advertise to these people now? There is a big upsurge in the labor movement and I want to target people interested in related topics.

Curious if you get paid by Facebook for pushing this as it REALLY depends what you run, some ads will in general just make zero sense on Instagram and so forth. If your ads require attention span their are certain placements you certainly want to exclude. Yes, surely Facebook will "adjust" as time goes on and will pick the better placements but don't for a minute believe they are not going to waste your funds on their "not so good" Inventory of Traffic.

Wait, how exactly is it working for Local-businesses that operate in, let's say, a bunch of neighboring cities ONLY…???

What about ads for recruitment companies who advertise some job vacancies? Shall we still switch to advantage+ audience