The Uber team wanted a clear and concise video to be played in a loop at their booth at the Restaurant Technology Show 2024 in London and the Deliver 2024 Conference in Amsterdam. The video served as a way to explain the Uber Direct services without using any sound so that passersby could understand their offerings without needing to listen to it and without having to watch a longer video. We used the dynamic branding that Uber is known for and added onscreen text to make sure the story and Uber Direct offerings were clear.