What is Premium Pricing Strategy? | From A Business Professor

Do you know that the price tag on your favorite luxury watch or the smartphone you're using might be much higher than similar products on the market? Imagine brands like Apple, Rolex, and Mercedes-Benz, which are household names not just for their products but for the premium experience they promise. It's all about the Premium Pricing Strategy. So what exactly is it? What are its features? What are the real world examples? What types of products or services fit well with this strategy, and does it have any limitations? In this video, I will discuss these questions with you.

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#pricing_strategy #premium_pricing #marketing #rolex #apple_inc #maotai #luxury_marketing #premium_pricing_strategy

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