Baking up success: Lindsay Hancock of My Better Batch | Podcast

In this podcast, Startup CPG host Grace Kennedy chats with Lindsay Hancock, founder of My Better Batch, about her journey from a corporate career in CPG to launching her own brand of premium cookie mixes. Lindsay shares her experience creating a product that fills a gap in the baking aisle, offering a clean, homemade flavor with simple ingredients.

Explore the challenges of working with co-manufacturers, preparing for scale, and standing out in a competitive market. Lindsay also reflects on the importance of building strong relationships with retailers and leveraging key differentiators like non-GMO certification and woman-owned business status to appeal to buyers.

Go directly to key topics:
08:00 Main challenges in product development
15:00 The Importance of packaging and branding
22:00 Strategies for building relationships with retailers
30:00 Insights on scaling businesses

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