Big Think: Combining the Incompatible

Here's a great Big Think tool: Combine a lifestyle trend with a brand that seems to have nothing to do with it and create a connection.

This video was shown as part of SAP's 2010 Sapphire NOW conference, and was produced by Red Thread Productions.

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#Bernd #Schmitt #brands #big #think #challenge #business #assumptions #experience #marketing #tool

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