We're All in Marketing: What Evolution Tells Us About Advertising | Ethan Decker | TEDxSMU

My goodness, you've been thoroughly brainwashed haven't you! How old are you? You haven't had enough life experience yet. That's different to the textbooks and classes you attended.
So, your whole argument rests on "It's natural, so it's good". Well, Buddhists and Christian gnostics believe the whole world is unworthy of clinging to. You are saying that corporations are as natural as waterfalls and spiders. Fine, you are welcome to own it all! Lol! Didn't expect THAT did you! 😅

this guy is cool

Honest ads are better for everyone

This is so underrated

Interesting video and good presentation. But completely flawed conclusion. Advertising definitely is not good. Also advertisers play on the fact that we are symbolic and use it to sell us stuff we essentially don't need. The idea that because advertising happens in nature it is somehow good is ridiculous. Nature is absolutely savage. Also detergent example show exactly the problem. Basically these companies are trying to trick us into getting exactly their product. The healthy useful route would be completely identical containers with only factual information printed on them. Easy to compare and pick the best one.

Or you could just read the packet and apply your own trail and error method. Advertising is pathetic and it should be banned from all public view.

Extremely interesting!

A lot of people with high IQs are terrible investors because they've got terrible temperaments. You need to keep raw, irrational emotion under control

This video has just drastically altered my perspective!

This was an amazing Ted talk

Decent presentation, pleasant narrative but no science. Aside from that, there are numerous theories, principles, and models concerning marketing.

Fire

This might be the most pointless Ted talk I have heard in life.

A very eloquent and nice presentation. I find this interesting and in some ways convincing. But I still can't get passed why these symbolic values must happen through consumption? There are other ways to signal your interest, such as taking a job as an investment banker or to go for an academic career, or why not doing a hobby? There's also a dark side to conspicuous signalling, i.e. that it might lead us to enhance divides that might be superficial or not really relevant at first but become more actualized as they create distance between people, not least with regard to puschase power). Also, the industry is not merely a caterer to needs but a creator too (think fast fashion). Yet, a thought-stimulating presentation, especially for critics of marketing.

Thank you for sharing!

Advertising does not equal marketing. This is a fundamental myth that people either knowingly or unknowingly propagate. Marketing is about find genuinely value maximizing exchanges for customers, firms, and any other principal involved in the value-creation process. It is not about creating jingles in people's heads. One of the many TedX that defy the idea that TED talks are good talks.

So I am writing an essay for my college class about this video, one of the questions is, "What did you take away as Ethan Decker's top 4 concepts about advertising?" I have watched this video over and over, about 7 times now, is anyone about to help me understand what the 4 concepts he is talking about?

it's a literally epic talk, i never heard of that much eclectic approach before, really got me thinking about lots of stuff simultaneously.

dont know why this came up on my phone today but it was really helpful. thank you so much for sharing.

That’s actually really interesting

Advertising is a tool, it all depends on who is the user, like all other tools, like a knife or nuclear bomb, but in this time most of the advertisement are profit driven....not really to help decision making

Enjoyed this

i hate when snake oil salesmen like this try to falsely equivocate occurrences in nature to advertising. nature has 1 goal: reproduce/survive. advertising is an inherently human thing built on profit and designed to misinform consumers within the system of consumer capitalism

Que ida de olla

Well, he tried to advertise advertising...
through bandwagon effect, catchy slogans, humor etc...

And 32 year old men still wear their college clothes.

marvelous

Yeah!!! Actually telling us the true nature of advertisements. Really impressive. We are not superficial creatures but we are symbolic...

If you have an ethical stance, always seek the truth inherent in each product and tell this truth, advertising will not be harmful. It will helpfull.

Ethan makes marketing sound fun innovative and gives you a different perspective. He gives great examples and visuals that allow us to comprehend marketing at its roots. Using real life examples like spiders and even flowers. Using the rattle snake example was creative.

argument that there is unethical advertising vs. necessary advertising doesn't make sense. must absolve advertising of ethics to get closer to that which we can't grasp. students interested in these topics should look into rhetorical theory

He's an impressive talker, and confident, and funny. But rattle snakes and peacocks advertise themselves, cuz they need to survive. No matter how natural self-promotion is, his industry is complicit with a consumer culture that is massively outa whack with the ecology that he came from.

Yeah but the animal's goal is to survive, not to sell you stuff

"We're All in Marketing." - Not me. I use Adblocker.

Excellent; useful for psychology, marketing, business admin classes. Thank you.

You are well ?

symbolic........ and superficial.

Why can't I sell my private data on a data stock market?

Awesome talk, always thought about it like that. Does anyone knows if this guy has any books on it?

This was such an interesting take on advertising, very cool!

I was just asking myself earlier today, does nature advertise?

Etymology: Adverse Teasing latin origin: adversa teasing

wrong, idts

the only positive advertising speech I've heard so far

Remarkable talk!

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