Episode 2 - Cannabis Sales and Marketing with Wendy Campbell

The CannaBiz Success Show (Episode 2): “If you're getting into cannabis now as a brand or a retailer, what are you here for? You're either here because you have an exit strategy and you want to become the biggest or the most respected with the best product line, or the best customer service or the best real estate locations, so that when big money comes in from mainstream CPG, you're the company they want to acquire and you get to walk away. The other piece is you're looking to be a product that they want to onboard into their portfolio, and you're looking to be that standout brand or that standout retailer that is craft, like we've seen with beer. You'll have your niche and your footprint in a specific state or region or with a specific type of consumer.” -Wendy Campbell, VP of Sales, MJ Unpacked

In this episode, Guillermo is joined by Wendy Campbell, VP of Sales at the premier cannabis event, MJ Unpacked. They discuss Wendy’s career path in the cannabis industry, the evolution of cannabis as a consumer packaged goods market, consumer behavior changes, and the significance of education and destigmatization. The conversation highlights the impact of regulation, the role of technology and data, and the importance of events like MJ Unpacked for industry networking. With MJ Unpacked approaching, Wendy offers tips for engaging at industry events and shares her vision for the future of the cannabis industry. Attending MJ Unpacked in April? Stop by booth 321 and check out Guillermo and the Summit Virtual CFO team!

The finer details of this episode:
● Potential for cannabis to become a consumer packaged goods (CPG) market
● Changing consumer behavior and preferences in the cannabis industry
● Importance of regulation, education, and destigmatization in the cannabis industry
● Role of technology and data in understanding consumer needs
● Tips for successful engagement for those attending MJ Unpacked

Episode resources:
● Book a free consultation with Guillermo: https://anderscpa.com/virtual-cfo-cannabis/
● If you’d like to be a guest on the show: [email protected]
● https://mjunpacked.com/
● https://www.linkedin.com/in/wendysimscampbell/


● Book a free consultation with Guillermo: https://anderscpa.com/virtual-cfo-cannabis/
● Continue Learning by Subscribing to the CannaBiz Success Show: https://podcasts.apple.com/us/podcast/cannabiz-success-show/id1734233319
● Follow us on LinkedIn to stay updated: https://www.linkedin.com/showcase/cannabiz-success-show/

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#Summit_CPA #Podcast

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